Delicious donuts (red velvet, French toast, and cookies and cream, anyone?), dancing along with Carla Hall (a chef with cool moves), and learning how to clap and laugh on command as a TV audience member: these were just some of the treats in store for M.S. in Publishing: Digital & Print Media students during a visit to the set of The Chew. We were also given the opportunity after the taping of the hit ABC daytime talk show to meet with the producers and members of the team from Hyperion, who published the bestselling companion cookbook, The Chew: Food. Life. Fun. [Read more…] about Hyperion and The Chew: Recipe for Synergy Success
Mindy Stockfield
Digital Book World 2013: Change and Cooperation
During a Digital Book World 2013 panel discussion so crowded that some attendees sat on the floor, Matt MacInnis, Founder and CEO of the interactive book company Inkling, made a particularly perceptive comment: “It’s a miracle that the book was a thing the whole world agreed on.” That is, up until recently, it is fair to say that “the book” as we know it has retained the same static, linear structure across various nations and fields of study since the invention of the printing press 500 years ago. Going forward, MacInnis continued, “It’s not gonna be one monolithic thing serving the med. school book and serving the novel.” [Read more…] about Digital Book World 2013: Change and Cooperation