NYUPubPosts

Knopf

Knopf: The Business of Taste

by

M.S. in Publishing students with Knopf's Erinn Hartman, Diana Miller, Peter Mendelsund (1st, 2nd, and 4th from left), Russell Perreault (front left), Tim O'Connell (front right), and Paul Bogaards (rear right).
M.S. in Publishing students with Knopf’s Erinn Hartman, Diana Miller, Peter Mendelsund (1st, 2nd, and 4th from left), Russell Perreault (front left), Tim O’Connell (front right), and Paul Bogaards (rear right).

“People are reading!” said Paul Bogaards, Executive Director of Publicity, Promotion, & Media Relations at Alfred A. Knopf, an imprint of Penguin Random House (U.S.). “We’re very optimistic!” As Knopf approaches its 100th anniversary in 2015, the imprint has good reason to celebrate a storied literary legacy. During one of the regular industry visits sponsored by the NYU-SCPS M.S. in Publishing: Digital & Print Media program, students met with Bogaards as well as with editors, publicists, and a top art director to learn more about the traditions and philosophy of publishing at Knopf.

[Read more…] about Knopf: The Business of Taste

Faculty Factoids and Spring Surprises

by

Students may not necessarily learn this in the classroom, but their new professors in the M.S. in Publishing: Digital and Print Media program this spring participate in some surprising extracurricular activities. By day, they hold down very serious and senior positions in the publishing industry. But after hours, they do everything from brushing up on their black belt skills to playing in a cover band. And their past lives have some intriguing facts to discover as well, so read on to learn who’s who and what they do (on the job and off)! [Read more…] about Faculty Factoids and Spring Surprises

Random House CEO Markus Dohle: “Focusing on What We Do Best”

by

Random House Chairman and CEO Markus Dohle and NYU-SPI students

Star struck. That’s how the 116 Summer Publishing Institute (SPI) students felt. The man standing in front of us was the embodiment of all that we hoped to achieve in our careers. He strode into the room confidently, smiling, easing our nerves at meeting one of the most influential people in the publishing industry—and someone most of us desperately hoped to work for: Markus Dohle, Chairman and CEO of Random House, was ready to guide us through the changes facing book publishing currently and in the future.
[Read more…] about Random House CEO Markus Dohle: “Focusing on What We Do Best”

Blogging for Love (and Maybe Money)

by

Bloggers Sarah Wendell, Jennifer Hart, David Gutowski, Rachel Deahl and Sarah Weinman at NYU's Summer Publishing Institute

“When it comes to social media, I fly by seat-of-your-pants airlines. I have a lot of miles there,” quipped Sarah Wendell, who runs the well-known book blog Smart Bitches, Trashy Books.  Wendell was participating in a blogging panel at the NYU-SCPS Summer Publishing Institute.  The moderator was Sarah Weinman, who created the blog Confessions of an Idiosyncratic Mind (currently on hiatus) and is now a reporter for Publishers Lunch. Under her deft guidance, the conversation turned to the need to change and adapt to a constantly evolving online landscape. Four bloggers, who came from all corners of the publishing and blogging landscape, were eager to share their thoughts.

When asked how publishers’ relationships to bloggers have changed in the last ten years, Jennifer Hart, Vice President and Associate Publisher of HarperCollins and the creator of the blog Book Club Girl, didn’t hesitate with her answer: “Tremendously!” she said, noting that bloggers are invited to parties, author events and receive galley copies. “Publishers really rely on them to be our word of mouth in the world.” [Read more…] about Blogging for Love (and Maybe Money)

Spotlight on M.S. Publishing Alumni

by

Three notable graduates of the NYU M.S. in  Publishing program recently spoke with current student Seth Harris, a digital business development analyst at Hachette Filipacchi Media U.S., about their newest roles within the publishing industry. They also discussed how they are applying aspects of the program to their current jobs, and advice for new and current students.

Random House Children's Books' Till Wirth
Till Wirth was recently promoted at Random House.

Till Wirth recently was promoted to manager of digital content and product development at Random House Children’s Books. He began working at Random House as an intern while a graduate student in publishing at NYU, where he received the program’ s Oscar Dystel Fellowship and  2008 Excellence in Achievement Award in Book Publishing. Before coming to New York, Wirth managed his family’s book publishing house in Germany. [Read more…] about Spotlight on M.S. Publishing Alumni