NYUPubPosts

Ken Auletta

Millennials and Mobile: Inside the Magazine Media 360 Conference

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“Millennials can always tell if you’re being disingenuous,” said Evan Spiegel, CEO and Co-Founder of Snapchat.

Millennial (mil·len·ni·al) noun: A person with birth years ranging from the early 1980s to the early 2000s.

These are big words from one of the most successful innovators of the 21st century. It is time to take stock, he said. This is where the media industry is headed—into the hands of twenty and thirty-somethings around the world. [Read more…] about Millennials and Mobile: Inside the Magazine Media 360 Conference

Google, E-Readers and More

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David Carr and Ken Auletta
David Carr(l) and Ken Auletta have a Google chat

Did you know that employees at Google’s Mountain View, CA campus get free oil changes and car washes on Thursdays? Or that there are five doctors on campus? How about the fact that engineers can spend 20% of their time working on what they want? This 80/20 rule, which has spawned Google Wave, Google News and Gmail, is part of a corporate culture where boss and cofounder Sergey Brin rollerblades (late) to meetings in his gym shorts. Every building has its own cafeteria serving everything from Mexican food to sushi and free food is everywhere. [Read more…] about Google, E-Readers and More