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Jane Grenier

Content Marketing: What the Experts Say

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(l-r) Panelists Joe Puglisi of Buzzfeed, Kristin Fritz of Penguin Random House (U.S.), and Sam Slaughter of Contently with moderator Jane Grenier of Condé Nast
(l-r) Panelists Joe Puglisi of Buzzfeed, Kristin Fritz of Penguin Random House (U.S.), and Sam Slaughter of Contently with moderator Jane Grenier of Condé Nast

So what is content marketing, really? That was one of the big questions last week at a major panel discussion entitled “Content Marketing: Selling Softly, Selling Smartly” hosted by the NYU Publishing Alumni Association and the NYU School of Professional Studies Center for Publishing. Alumni, students, guests, and friends gathered to hear Joe Puglisi, Senior Creative Strategist at BuzzFeed, Kristin Fritz, Senior Director of Content Marketing in the Digital Operations Group at Penguin Random House (U.S.), and Sam Slaughter, Vice President of Content at Contently, discuss the rise of content marketing (sometimes called “native advertising”) and how it can help build a business and a personal brand. The event was moderated by Jane Grenier, Executive Director of Global Marketing at Condé Nast Media Group and a member of the NYU M.S. in Publishing: Digital and Print Media faculty.

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Studying the Students: What Publishing Professors Learn in the Classroom

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At Book Expo America, NYU M.S. in Publishing Director Andrea Chambers (second from left) moderated a panel with faculty members Justin Chanda, Brenda Copeland, Susan Weinberg, and Matthew Baldacci.
At Book Expo America, NYU M.S. in Publishing Director Andrea Chambers (second from left) moderated a panel with faculty members Justin Chanda, Brenda Copeland, Susan Weinberg, and Matthew Baldacci.

“Our students have knowledge, opinions, and experience,” said Andrea Chambers, Director of The NYU-SCPS Center for Publishing. Turning the tables on the student/teacher dynamic, she moderated a lively panel discussion at Book Expo America: “Lessons Learned in the Classroom: What Publishing Students Teach Their Professors”. Sharing their experiences in the classroom were veteran Center for Publishing faculty: Brenda Copeland, Executive Editor, St. Martin’s Press, Macmillan; Justin Chanda, Vice President and Publisher, Simon & Schuster Books for Young Readers, Simon & Schuster; Matt Baldacci, Vice President of Marketing, Scholastic Trade Publishing, Scholastic, Inc.; and Susan Weinberg, Group Publisher, Perseus Books Group. All teach in the Center’s M.S. in Publishing: Digital and Print Media program.

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Fall Faculty: New Faces

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Who’s new on the faculty for the Master of Science in Publishing program at NYU-SCPS? Each semester, as we add new courses and expand our faculty, we invite top industry experts into our classrooms to help us shape and refine our curriculum. This fall, for example, we are adding a new course called “EPUB and eBook Workflow” and invited Pablo Defendini of Open Road Integrated Media to teach it. We created a new course in Principles of Art and Design and asked Dan Revitte of Rodale to share his design knowledge with our students. Another new course in The Role of Video in Publishing will be taught by Godofredo Astudillo of TV Guide Magazine. Other industry leaders joining our faculty this fall are: Scott Alexander of American Photo; Seale Ballenger and Jonathan Burnham of HarperCollins; Daniele Campbell of MTV Networks; Shannon Casey of Hearst; Ruth Feldman of Martha Stewart Living Omnimedia; Rob Fisher of American City Business Journals at Advance Publications; Jane Grenier, Rick Levine, and Josh Stinchcomb of Condé  Nast; Robert Miller of Workman Publishing; Kate Rados of F+W Media; John Vlachos, formerly of Time, Inc; and Troy Williams of Macmillan. Please read on to learn more about them: [Read more…] about Fall Faculty: New Faces