Whether you call it “writing for the reader” or “improving the user experience,” current publishing is completely focused on the audience. In the words of Condé Nast Traveler’s Digital Director, Brad Rickman, “You can’t just preach to the choir; you have to go out and bring people to the church.” During the NYUSPS M.S. in Publishing: Digital & Print Media’s visit last week, Condé Nast Traveler impressively displayed how a traditional magazine media brand is using skillful reporting and highly organized writing to bring their content to a new, interdisciplinary audience.
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