Somewhere between the “oo-ing” and “ah-ing” induced by slideshows of adorable animals on Life.com, Time Inc. Development Editor Bill Shapiro made his main point: “This is a site where you can get a ton of information in two minutes.” Quick translation: the recently launched site caters to short attention spans through a long lens and gives the beloved and now defunct Life magazine a new, well, life.
While Shapiro showed off the website’s “modern-classic” layout, we in the audience were practically drooling waiting for him to click on the page’s sleek silver tabs. Shapiro excitedly advanced to the next never-before-seen archival photograph of the then-almost-famous Marilyn Monroe posing in Los Angeles’ Griffith Park. We did a little browsing on our own and found everything from throwback Oscar images of Diane Keaton’s 1978 award for “Annie Hall” to images of 1940s beach life in the USA.
By successfully partnering with Getty Images and Google and drawing upon a deep archive of its own photographs dating back decades, Life.com offers news, celebrity, sports, and wildlife coverage through high-end professional photography. [Read more…] about Gotta Luv Life and New York….dot com.