You’ve seen “The Movie,” so now it’s time to read about “The Panel,” a conversation among high-powered social media experts who gathered at Harvard Business School last week for the 20th Annual Dynamic Women in Business Conference. Entitled “Beyond the Buzz,” the social media panel was one of sixteen discussions focused on key issues such as work-life balance, managing teams in a global context and networking and selling with confidence.
The NYU-SCPS Center for Publishing was well represented on the social media panel by Director Andrea Chambers, who moderated the discussion, and by Katherine Tasheff, Executive Director, Digital Media and Marketing, Hyperion and Voice Books. Tasheff teaches Introduction to Interactive Media in the Master of Science in Publishing program at NYU. To report on the many tips and tactics suggested by the social media panelists, two Harvard Business School first-year students, Alexandra Bochicchio and Valerie Galinskaya, offer this status update: