The conversation at a recent publishing event was all about social media and how to harness it for maximum profit—and have some fun along the way. Sponsored by the Publishing Students Association at the NYU-SCPS Center for Publishing, the Office for Alumni Relations, and the Publishing Alumni Association, the evening was a way for students and alumni to gather, send lots of tweets, and hear from two top social media experts, Debbie Stier of HarperCollins, and Yuli Ziv of the Style Coalition. [Read more…] about Social Media Socializing
HarperCollins
How I Got That Job (or Internship)
We love hearing stories about how our students turned their internships in the M.S. in Publishing program at NYU-SCPS into full-time jobs—or how their classroom or networking experiences resulted in coveted industry positions. So, we asked a few of our graduate students and one recent alumna to tell us how their program-related experiences furthered their career goals:
From Event to E-Books
by Nicole Passage
In the fall of 2009, the NYU Center for Publishing hosted an event at which Jane Friedman, industry icon, and former CEO of HarperCollins, spoke of her exciting new venture, Open Road Integrated Media (ORIM)—a ground-breaking digital content company that publishes and markets e-books. I was in my first semester in the Master’s program then, and when it came time to start looking for an internship for the spring, I knew that I would apply at ORIM. In January 2010, I interviewed to become a development and production intern for the company and was immediately accepted. My duties during this time were varied, but the majority of my time was spent reading books, writing summaries, and conducting author research. By June, I had been hired to work part-time for Managing Editor (and Center for Publishing Adjunct Instructor) Andrea Colvin: proofreading and copyediting, writing descriptive copy, and managing metadata and schedules. Now, only three months later, I am the managing editorial assistant at Open Road, doggedly performing the tasks mentioned above, and then some–and helping to pave the way for the future of books! [Read more…] about How I Got That Job (or Internship)
Meet Our New Fall Faculty
A leading editor. Two renowned publishing attorneys. An online marketing expert. A top print and production chief. A star web designer. A publisher who discovered some of our most beloved books. A successful entrepreneur who is now a senior digital executive. These are the new faces joining our faculty of leading publishing practitioners at the Master of Science in Publishing program this fall. We are delighted to welcome them and thought you would like to hear about who’s who in the classroom: [Read more…] about Meet Our New Fall Faculty
The Editors Speak
I was eager to grab a front row seat for “From Passion to Pages: The Editor’s Job,” an NYU Summer Publishing Institute panel where editors gave us an inside look at their backgrounds and experiences. Their message: everyone’s journey is unique and personal, and with hard work, we have the potential to achieve our lofty career goals.
Chris Jackson, Executive Editor of Spiegel and Grau/Random House, moderated the discussion, and the panel included Mauro DiPreta, Associate Publisher of IT Books; Brenda Copeland, Executive Editor of Hyperion; Will Balliett, President and Publisher of Thames & Hudson; Eamon Dolan, Vice President and Editor-in-Chief of Penguin Press; and Beth de Guzman, Vice President and Editor-in-Chief of Grand Central Publishing.
The moderator began the discussion by explaining to us that acquiring submissions, editing, and overseeing the publication process all constitute an editor’s job. The editor acts as a guardian and holds the author’s hand every step of the way; editors have to believe in their ability to judge a piece from its first draft. We learned that nearly all editors are unsure of themselves at times, and it was comforting to see that even the “best” have doubts.
Jackson elicited fascinating responses from his questions on a variety of topics. When asked how she entered the editing world, Copeland sent a sigh of relief through the audience by explaining that she got into publishing in her late thirties. She calmed some of our built-up tension by stressing that it’s never too late to do what you want to do. DiPreta offered comfort when he explained that he didn’t experience a pivotal, career-defining moment magically resulting in obtaining a dream-come-true job. “I was born in a shed in North Dakota…” he joked. DiPreta then got serious and revealed his habit of reading submissions at 2:00 a.m., as he did with the manuscript of Marley and Me. His wife woke up and found him teary-eyed, surrounded by loose pages. The next morning, DiPreta put in a bid on the book, which went on to become a massive bestseller (and a film). “If you cry, you must buy,” he told the amused audience.
Dolan shared the important notion that at the heart of any editing task, “structure is destiny.” He explained how we need to bring it back to the basics when it comes time to criticize a piece of writing. When the conversation then moved to how an editor can possibly estimate if a book will sell, Balliett explained that anticipating a book’s potential audience is something you have to keep in mind constantly, yet not live by. Simply loving a book is not enough for an editor.
For Dolan, there is a secret question he asks himself before bidding on a manuscript: “Would I actually pay $30 of my own money to read this?” If the answer is no, then an editor should pass on a book. De Guzman reiterated a key point that there’s a reader for every single book out there, but the question remains, “How big is that audience?”
The ability to hone in on one thing that makes a book special and unique is at the heart of publishing. As Jackson advised, “You have to be able to articulate that [special something].” Editors also have to refrain from underestimating authors and realize and appreciate the amount of work and passion that goes into writing a novel. And remember, they cautioned, most books are not bestsellers. Still, whether or not a book becomes a hit with readers, our panel agrees that seeing a book they’ve worked on change the way people think and live their lives is the greatest reward.
by Stacy Matusik
Center for Publishing BillBoard: Meet Our New Advisors
Behind the scenes at NYU’s Center for Publishing, the Board of Advisors works hard to help us in many ways. Whenever we’re developing new courses for our programs, seeking suggestions for new faculty, learning more about industry trends, or planning exciting student visits to publishing companies, we reach out to the Board for help and advice.
We recently expanded our Board, inviting four leading publishing executives to join our esteemed team of advisors in guiding our students and our programs. Here’s a brief look at our four new members: [Read more…] about Center for Publishing BillBoard: Meet Our New Advisors
Good Reads, Smart Readers: A New View of E-Books
“To be a success, you only have to be right 51% of the time,” said former HarperCollins CEO Jane Friedman about her publishing career, past and future. Friedman was speaking to an audience of graduate students, alumni, and faculty of NYU-SCPS Center for Publishing. Publishing heavyweights such as Michael Cader, creator of Publishers Marketplace; Peter Workman, president and CEO of Workman Publishing; and Bob Miller, president and publisher of HarperStudio also listened intently as Friedman talked about her exciting new e-book company, Open Road Integrated Media. [Read more…] about Good Reads, Smart Readers: A New View of E-Books
Meet the PSA (Publishing Students Association) Seven
At NYU’s Master of Science in Publishing program, networking is important— and so is getting to know your fellow students. The Publishing Students Association, headed by seven student leaders, works hard to create social and community service events as well as gatherings with alumni. Whether it’s a picnic in Central Park, a book drive, or a chance to meet with industry leaders and learn more about trends and strategies in publishing, the members of the PSA are busy planning and organizing. And that’s not always easy after a hard day at work in a book or magazine company and attending classes in the evenings. At the Center for Publishing, we’re proud of our PSA and want you to meet the leaders and hear their thoughts on careers, media and much more:
[Read more…] about Meet the PSA (Publishing Students Association) Seven
The Real Editorial Opinions!
“Hope” and “love” were two words tossed around freely during a panel discussion of book editors at NYU’s Summer Publishing Institute. Sure, there was mention of “P & L’s” and other earthbound concepts like earning out inflated advances. Yet as moderator Christopher Jackson, Executive Editor of Spiegel & Grau, deftly guided the conversation, the prevailing theme was the importance of passion. The panelists spoke repeatedly of falling in love with a manuscript or a proposal and persuading a tough-minded acquisitions board to publish it. “You just have to believe and be willing to go out on a limb,” said William Morrow’s Executive Editor Laurie Chittenden, who calls book auctions a “legal form of gambling.” (She admitted that she is also a poker player.) [Read more…] about The Real Editorial Opinions!
What’s a Book?
As NYU’s Summer Publishing Institute shifted from magazines to books this week, the conversation migrated from mutterings about the death of print to questions about what, really, is a that rich content that once resided between covers. In his keynote address, Brian Murray, President and CEO of Harper Collins, pointed out that there are more than one million dedicated e-readers out there and that the “rate of change is picking up”. We will all soon be a click away from buying books, Murray predicted, and noted that the point of purchase will be in our pockets through mobile devices and other technology waiting to be developed. “It’s the publishers’ job to manage this transition,” he cautioned. “We don’t want Microsoft or Google to do it for us. We need to find new partners and better ways of reach the online consumer. After all, publishers have deep pockets. We are used to investing in warehouses and other forms of business. Now we need to invest in new technology.”