We know you have been waiting for this, so here’s our annual introduction to the new faculty members teaching during the spring semester at NYU’s M.S. in Publishing: Digital and Print Media program. Their interests are far-reaching, from expertise in mystery, science fiction and horror publishing to tablet and app creation. Our talented teachers can help students understand worlds ranging from Apple to analytics, consumer marketing to social media marketing, fiction to finance, metadata to magazine editing, video to new views of the future of media. Read on for profiles of the latest publishing executives to join our roster of media leaders in the classroom. Plus, you will learn a few fun facts about what our faculty members do in their time away from teaching: [Read more…] about Meet the Spring Faculty: New Faces and Surprising Facts
Grand Central Publishing
The Editors Speak
I was eager to grab a front row seat for “From Passion to Pages: The Editor’s Job,” an NYU Summer Publishing Institute panel where editors gave us an inside look at their backgrounds and experiences. Their message: everyone’s journey is unique and personal, and with hard work, we have the potential to achieve our lofty career goals.
Chris Jackson, Executive Editor of Spiegel and Grau/Random House, moderated the discussion, and the panel included Mauro DiPreta, Associate Publisher of IT Books; Brenda Copeland, Executive Editor of Hyperion; Will Balliett, President and Publisher of Thames & Hudson; Eamon Dolan, Vice President and Editor-in-Chief of Penguin Press; and Beth de Guzman, Vice President and Editor-in-Chief of Grand Central Publishing.
The moderator began the discussion by explaining to us that acquiring submissions, editing, and overseeing the publication process all constitute an editor’s job. The editor acts as a guardian and holds the author’s hand every step of the way; editors have to believe in their ability to judge a piece from its first draft. We learned that nearly all editors are unsure of themselves at times, and it was comforting to see that even the “best” have doubts.
Jackson elicited fascinating responses from his questions on a variety of topics. When asked how she entered the editing world, Copeland sent a sigh of relief through the audience by explaining that she got into publishing in her late thirties. She calmed some of our built-up tension by stressing that it’s never too late to do what you want to do. DiPreta offered comfort when he explained that he didn’t experience a pivotal, career-defining moment magically resulting in obtaining a dream-come-true job. “I was born in a shed in North Dakota…” he joked. DiPreta then got serious and revealed his habit of reading submissions at 2:00 a.m., as he did with the manuscript of Marley and Me. His wife woke up and found him teary-eyed, surrounded by loose pages. The next morning, DiPreta put in a bid on the book, which went on to become a massive bestseller (and a film). “If you cry, you must buy,” he told the amused audience.
Dolan shared the important notion that at the heart of any editing task, “structure is destiny.” He explained how we need to bring it back to the basics when it comes time to criticize a piece of writing. When the conversation then moved to how an editor can possibly estimate if a book will sell, Balliett explained that anticipating a book’s potential audience is something you have to keep in mind constantly, yet not live by. Simply loving a book is not enough for an editor.
For Dolan, there is a secret question he asks himself before bidding on a manuscript: “Would I actually pay $30 of my own money to read this?” If the answer is no, then an editor should pass on a book. De Guzman reiterated a key point that there’s a reader for every single book out there, but the question remains, “How big is that audience?”
The ability to hone in on one thing that makes a book special and unique is at the heart of publishing. As Jackson advised, “You have to be able to articulate that [special something].” Editors also have to refrain from underestimating authors and realize and appreciate the amount of work and passion that goes into writing a novel. And remember, they cautioned, most books are not bestsellers. Still, whether or not a book becomes a hit with readers, our panel agrees that seeing a book they’ve worked on change the way people think and live their lives is the greatest reward.
by Stacy Matusik
The Final Word: NYU’s Publishing Board Sounds Off
Pathways to publishing can be very convoluted, we learned as members of the Board of Advisors of NYU’S Center for Publishing convened at the Midtown Center recently to tell graduate students in the M.S. in Publishing program about their backgrounds and share their thoughts on the industry.
All Roads Lead to Publishing
As the Board members introduced themselves, it became evident that some of them began their professional careers in divergent fields and had serendipitously landed in the publishing industry. Jamie Raab, Senior Vice President and Publisher of Grand Central Publishing, had originally studied city planning, but wanted to be a diplomat; she admitted that she now exercises her diplomatic skills running her division of the Hachette Book Group. Martin Maleska, Advisory Director to Investcorp, with various holdings in media, initially supervised the construction of polyester plants in Brazil before starting a long career at Macmillan Publishing, Simon & Schuster and other companies. Martha K. Levin, Executive Vice President and Publisher of Free Press, an imprint of Simon & Schuster, fell into a publishing career after exiting law school. David Ball, Vice President of Consumer Marketing for The Meredith Corporation, earned a degree in urban studies before enrolling in the NYU Publishing Program and landing his first job working for The Forbes Magazine Group. [Read more…] about The Final Word: NYU’s Publishing Board Sounds Off
How I Got Published: A Summer Publishing Institute Success Story
A good friend asked me how much my dream was worth. I was totally confused by his question. “Is your dream worth more than two thousand dollars?” he asked. “Yeah,” I said. “Then take two thousand dollars and publish your own book. Trust me. You’ll more than double your money, if it’s any good.”
He was right. That advice plus my experience as a student in NYU’s Summer Publishing Institute in 2006 made all the difference in the world. I had been calling myself an “aspiring novelist” for years. Until I actually published a book, I didn’t think I could ever call myself a novelist. I took money from my savings account and published Robbing Peter, a novel about three fatherless families. I sold it at work, to friends and family, online, at the grocery store, at hair salons and at night clubs. Everywhere. It was a lot of work. To my surprise, it went on to win a Fiction Honor Book Award from the Black Caucus of The American Library Association. It was the first self-published novel to do so. [Read more…] about How I Got Published: A Summer Publishing Institute Success Story