When we recently gathered together new fall faculty joining the M.S. in Publishing: Digital and Print Media program, the conversation took quite an interesting turn! Sure, we talked about syllabus development, academic policies and the like. But things really got animated when we asked each of the high-powered publishing executives gathered around the conference table to reveal one “fun fact” that might not be apparent from their official bio. “Students like to know more about their professors,” we told them. And out poured some definitely surprising sidelines and hobbies. Heirloom tomatoes grown in backyard straw bales, anyone? How about championship hockey or Disney princesses? Read on to learn more about the new faces in the classroom this fall and what they’re passionate about—aside from teaching, of course! [Read more…] about New Fall Faculty: “Fun Facts” and More
Fitness
Mobile Mania at SPI
“To infinity and beyond!” said Matt Bean at the opening of the NYU Summer Publishing Institute panel discussion on mobile publishing applications. While Bean, brand editor for Rodale‘s Men’s Health and Women’s Health, is no Buzz Lightyear, he was referring to the optimistic outlook the magazine industry has on its own technological Toy Story. The three top digital executives on the panel enthusiastically agreed.
A magazine’s mobile extension is easy, Bean said. For one, there are no page constraints, so content is limitless. And thankfully, the consumers are there and ready. Twenty-one percent of the mobile market already has a smartphone, and there are at least 200 apps listed in the Magazine Publishers of America (MPA) registry alone. In fact, in 2010 mobile ad spending totaled $10 billion and is expected to increase to $32 billion by 2013. While these revenue statistics are certainly encouraging, Bean emphasized that of 10 total app downloads, 8 or 9 are for free apps — a conundrum for publishers and consumer marketers alike. [Read more…] about Mobile Mania at SPI
Center for Publishing BillBoard: Meet Our New Advisors
Behind the scenes at NYU’s Center for Publishing, the Board of Advisors works hard to help us in many ways. Whenever we’re developing new courses for our programs, seeking suggestions for new faculty, learning more about industry trends, or planning exciting student visits to publishing companies, we reach out to the Board for help and advice.
We recently expanded our Board, inviting four leading publishing executives to join our esteemed team of advisors in guiding our students and our programs. Here’s a brief look at our four new members: [Read more…] about Center for Publishing BillBoard: Meet Our New Advisors