Students in the M.S. in Publishing program not only spend a great deal of time on media websites and reading blogs, but they also create them! We recently asked our students to tell us about their publishing-related online hobbies and businesses. Below, we have selected three examples to spotlight: [Read more…] about Books, Blogs, and Literary Mags, Oh My!
Mashable Media Summit 2011: Tweetable Moments
Is “frictionless sharing” the way of the future? That was one of the questions at the recent Mashable Media Summit, where I was lucky enough to be one of the NYU-SCPS Master of Science in Publishing students invited to volunteer. I’ve personally been a fan of Mashable, the online news site and blog, for years, looking to its editors for the leading tech news, industry rumors, best practices in today’s emerging social media platforms, and tips and tricks for enhancing my own user experience. I was thrilled to have the opportunity to hear a number of the thought leaders and influencers from across the media industry in exchange for helping out at the registration table. [Read more…] about Mashable Media Summit 2011: Tweetable Moments
Step Right Up: Publishing Predictions for 2021
“The first book published was the Bible,” announced David Steinberger, CEO of the Perseus Books Group. “And the second book was ‘The Demise of Publishing.’” Laughter ensued as the NYU-SCPS Summer Publishing Institute (SPI) students listened to the final address of the 2011 six-week program. In fact, Steinberger depicted publishing as far from its demise, vibrant and alive with a spirit of adaption and improvement.
Steinberger led students through his own predictions for what publishing will look like in 2021. Despite the ephemeral nature of publishing today, Steinberger—if anyone—is in a great position to forecast future trends for the ever-evolving industry.
Listen up: the future according to Steinberger could become our reality. Here are the Perseus CEO’s predictions: [Read more…] about Step Right Up: Publishing Predictions for 2021
Blogging for Love (and Maybe Money)
“When it comes to social media, I fly by seat-of-your-pants airlines. I have a lot of miles there,” quipped Sarah Wendell, who runs the well-known book blog Smart Bitches, Trashy Books. Wendell was participating in a blogging panel at the NYU-SCPS Summer Publishing Institute. The moderator was Sarah Weinman, who created the blog Confessions of an Idiosyncratic Mind (currently on hiatus) and is now a reporter for Publishers Lunch. Under her deft guidance, the conversation turned to the need to change and adapt to a constantly evolving online landscape. Four bloggers, who came from all corners of the publishing and blogging landscape, were eager to share their thoughts.
When asked how publishers’ relationships to bloggers have changed in the last ten years, Jennifer Hart, Vice President and Associate Publisher of HarperCollins and the creator of the blog Book Club Girl, didn’t hesitate with her answer: “Tremendously!” she said, noting that bloggers are invited to parties, author events and receive galley copies. “Publishers really rely on them to be our word of mouth in the world.” [Read more…] about Blogging for Love (and Maybe Money)
The Social Network: The Panel
You’ve seen “The Movie,” so now it’s time to read about “The Panel,” a conversation among high-powered social media experts who gathered at Harvard Business School last week for the 20th Annual Dynamic Women in Business Conference. Entitled “Beyond the Buzz,” the social media panel was one of sixteen discussions focused on key issues such as work-life balance, managing teams in a global context and networking and selling with confidence.
The NYU-SCPS Center for Publishing was well represented on the social media panel by Director Andrea Chambers, who moderated the discussion, and by Katherine Tasheff, Executive Director, Digital Media and Marketing, Hyperion and Voice Books. Tasheff teaches Introduction to Interactive Media in the Master of Science in Publishing program at NYU. To report on the many tips and tactics suggested by the social media panelists, two Harvard Business School first-year students, Alexandra Bochicchio and Valerie Galinskaya, offer this status update:
On the Inside at Time Out New York
The Students of the M.S. in Publishing program at NYU-SCPS ventured this week to the place that helps turn events into hot parties and couch potatoes into busy bodies: Time Out New York (TONY).
Michael Freidson, editor-in-chief of Time Out New York, welcomed us in an industrial-chic conference room with whiteboards covered in notes about cover and story ideas. Freidson, in beaten denim jeans and a sharp powder blue dress shirt, began with the history of the weekly print magazine. Englishman Tony Elliott created Time Out in his bedroom in London in 1968 because, said Freidson, “there wasn’t a resource that could digest all of the events going on in London at the time.”
Meet Our New Fall Faculty
A leading editor. Two renowned publishing attorneys. An online marketing expert. A top print and production chief. A star web designer. A publisher who discovered some of our most beloved books. A successful entrepreneur who is now a senior digital executive. These are the new faces joining our faculty of leading publishing practitioners at the Master of Science in Publishing program this fall. We are delighted to welcome them and thought you would like to hear about who’s who in the classroom: [Read more…] about Meet Our New Fall Faculty
Meet the PSA (Publishing Students Association) Seven
At NYU’s Master of Science in Publishing program, networking is important— and so is getting to know your fellow students. The Publishing Students Association, headed by seven student leaders, works hard to create social and community service events as well as gatherings with alumni. Whether it’s a picnic in Central Park, a book drive, or a chance to meet with industry leaders and learn more about trends and strategies in publishing, the members of the PSA are busy planning and organizing. And that’s not always easy after a hard day at work in a book or magazine company and attending classes in the evenings. At the Center for Publishing, we’re proud of our PSA and want you to meet the leaders and hear their thoughts on careers, media and much more:
[Read more…] about Meet the PSA (Publishing Students Association) Seven
Expert Advice
We love our faculty members at NYU’s Master of Science in Publishing program, but it’s still nice to have a fresh face in the classroom now and then. Enter the guest speaker, an expert who spends an hour or so imparting a new publishing viewpoint, strategy or way of doing business to the class. This fall, we’re fortunate to have a number of guest speakers sharing their wisdom with our students.
For faculty members, luring a top publishing executive to NYU’s evening classes after a long day on the job is a feat in itself. In fact, snaring speakers requires the reach of a casting agent, the tenacity of a talent scout and the clout of a speakers’ bureau combined. One must be very persuasive to convince a guest speaker to put together a PowerPoint presentation, scramble around for interesting handouts—think bestselling books or hot magazines—bolt out of the office early (stomach grumbling), and race to NYU in time to face a sea of equally hungry and weary students.
Graduate Student Spotlight: From Classroom to Blog
The idea for VegScoop.com, a news and recipe site about vegetarianism, began as an assignment in Professor Edward Reiner’s Multimedia Financial Analysis class, a graduate course at NYU’s Center for Publishing. Students were asked to work on financials for a new media venture. So, we decided to identify and research the needs of a niche, highly engaged audience. We found that vegetarians are actively searching for news and recipes on the web, but often unable to find a reliable source. Most websites within the vegetarian landscape are outdated, unprofessional and/or difficult to navigate. We felt there was a need for a site that helps users wade through all the clutter and provides vegetarians with accurate, up-to-date information on all things veg-friendly. [Read more…] about Graduate Student Spotlight: From Classroom to Blog