So what is content marketing, really? That was one of the big questions last week at a major panel discussion entitled “Content Marketing: Selling Softly, Selling Smartly” hosted by the NYU Publishing Alumni Association and the NYU School of Professional Studies Center for Publishing. Alumni, students, guests, and friends gathered to hear Joe Puglisi, Senior Creative Strategist at BuzzFeed, Kristin Fritz, Senior Director of Content Marketing in the Digital Operations Group at Penguin Random House (U.S.), and Sam Slaughter, Vice President of Content at Contently, discuss the rise of content marketing (sometimes called “native advertising”) and how it can help build a business and a personal brand. The event was moderated by Jane Grenier, Executive Director of Global Marketing at Condé Nast Media Group and a member of the NYU M.S. in Publishing: Digital and Print Media faculty.