At Workman Publishing, the main conference room is called the “homeroom,“ where staffers regularly settle into homey, slat-back chairs around a long wooden table. As an independent publisher, Workman takes pride in its unique family-type atmosphere and a publishing philosophy that differs significantly from that of the Big Five. Students in the NYU School of Professional Studies M.S. in Publishing: Digital and Print Media program received a personalized and close-up look at the Workman way during an industry visit to the company’s Varick Street headquarters. [Read more…] about The Workman Way: Indie and Innovative
cookbooks
Hyperion and The Chew: Recipe for Synergy Success
Delicious donuts (red velvet, French toast, and cookies and cream, anyone?), dancing along with Carla Hall (a chef with cool moves), and learning how to clap and laugh on command as a TV audience member: these were just some of the treats in store for M.S. in Publishing: Digital & Print Media students during a visit to the set of The Chew. We were also given the opportunity after the taping of the hit ABC daytime talk show to meet with the producers and members of the team from Hyperion, who published the bestselling companion cookbook, The Chew: Food. Life. Fun. [Read more…] about Hyperion and The Chew: Recipe for Synergy Success