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Conde Nast Media Group

Condé Nast Traveler: The Road to Tasteful Touring

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Whether you call it “writing for the reader” or “improving the user experience,” current publishing is completely focused on the audience. In the words of Condé Nast Traveler’s Digital Director, Brad Rickman, “You can’t just preach to the choir; you have to go out and bring people to the church.” During the NYUSPS M.S. in Publishing: Digital & Print Media’s visit last week, Condé Nast Traveler impressively displayed how a traditional magazine media brand is using skillful reporting and highly organized writing to bring their content to a new, interdisciplinary audience.

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Content Marketing: What the Experts Say

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(l-r) Panelists Joe Puglisi of Buzzfeed, Kristin Fritz of Penguin Random House (U.S.), and Sam Slaughter of Contently with moderator Jane Grenier of Condé Nast
(l-r) Panelists Joe Puglisi of Buzzfeed, Kristin Fritz of Penguin Random House (U.S.), and Sam Slaughter of Contently with moderator Jane Grenier of Condé Nast

So what is content marketing, really? That was one of the big questions last week at a major panel discussion entitled “Content Marketing: Selling Softly, Selling Smartly” hosted by the NYU Publishing Alumni Association and the NYU School of Professional Studies Center for Publishing. Alumni, students, guests, and friends gathered to hear Joe Puglisi, Senior Creative Strategist at BuzzFeed, Kristin Fritz, Senior Director of Content Marketing in the Digital Operations Group at Penguin Random House (U.S.), and Sam Slaughter, Vice President of Content at Contently, discuss the rise of content marketing (sometimes called “native advertising”) and how it can help build a business and a personal brand. The event was moderated by Jane Grenier, Executive Director of Global Marketing at Condé Nast Media Group and a member of the NYU M.S. in Publishing: Digital and Print Media faculty.

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“You’re Hired!” One Student’s Story

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Daniell Maupai: from the Capstone to a job at Condé Nast

“I was SO nervous,” remembers Danielle Maupai of the moment she stood up at an NYU Center for Publishing Board of Advisors meeting and summarized key elements of her graduate thesis, or “Capstone.”  After delivering a flawless Capstone presentation the week before in front of her fellow graduate students in the NYU M.S. in Publishing program, Maupai had been selected to tell the Board members about her thesis.  Maupai knew this was a wonderful opportunity to outline her business plan for a new magazine for American teachers in front of executives like Nina Link, President and CEO of MPA: The Association of Magazine Media; John Q. Griffin, former Executive Vice President of Time Inc. & President of Time Inc. News Group and current President of Griffin & Associates; and Louis Cona, Chief Marketing Officer for Condé Nast. [Read more…] about “You’re Hired!” One Student’s Story