“We nurture our books,” said Jynne Martin, Associate Publisher and Director of Publicity at Riverhead Books, as she welcomed students from the NYU MS in Publishing: Digital and Print Media. “We are very selective in choosing which books to acquire, and our small staff-to-book ratio allows us to pay extra attention to every book we publish,” she added. [Read more…] about The Girl on the Train: Tracking an Amazing Ride
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“Webby, Wiki, and Sticky:” Video for 2012
“What experience do we want to cultivate for readers?” was a question on everyone’s minds during the latest NYU-SCPS M.S. in Publishing alumni event, a discussion entitled “Visions in Video” recently held by the NYU-SCPS Office of Alumni Relations, the Publishing Alumni Association, and the Publishing Student Association. Speakers Craig Duff and Samantha Cohen each talked about challenges for the magazine and book industries presented by new technology, including video and multimedia.
Craig Duff, Director of Multimedia and Chief Video Journalist at Time, Inc., told the group that, ideally, online content should be “webby, wiki, and sticky”—meaning content (especially in terms of long-form journalism) should be current, have a collaborative/educational value, and make a reader want to stick with a story until the end. Digital and online audiences face more distractions than print readers, and thus have a tendency to hit-and-run read, which can hinder a story’s impact. [Read more…] about “Webby, Wiki, and Sticky:” Video for 2012
A Talk with Simon & Schuster’s CEO Carolyn Reidy
Students in the Master of Science in Publishing program at NYU recently had the opportunity to sit down with Simon & Schuster’s President and CEO Carolyn Reidy as she discussed her career, the evolution and future of publishing, and her advice for publishing hopefuls.“ Publishing requires passion,” she told the group. “It takes people with backgrounds in all areas. No matter your interest or skill, it can be used in publishing.” [Read more…] about A Talk with Simon & Schuster’s CEO Carolyn Reidy