As NYU’s Summer Publishing Institute shifted from magazines to books this week, the conversation migrated from mutterings about the death of print to questions about what, really, is a that rich content that once resided between covers. In his keynote address, Brian Murray, President and CEO of Harper Collins, pointed out that there are more than one million dedicated e-readers out there and that the “rate of change is picking up”. We will all soon be a click away from buying books, Murray predicted, and noted that the point of purchase will be in our pockets through mobile devices and other technology waiting to be developed. “It’s the publishers’ job to manage this transition,” he cautioned. “We don’t want Microsoft or Google to do it for us. We need to find new partners and better ways of reach the online consumer. After all, publishers have deep pockets. We are used to investing in warehouses and other forms of business. Now we need to invest in new technology.”