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Atlantic Media

Atlantic Media: Tradition + Innovation = Success

February 17, 2015 by vmckeon

M.S. in Publishing students gather for a photo with Atlantic Media executives.
M.S. in Publishing students gather for a photo with Atlantic Media executives.

“There’s still a lot of money in print,” said Jay Lauf, Senior Vice President & Group Publisher of Atlantic Media and Publisher & President of Quartz. Lauf was one of six Atlantic Media executives who gathered to help NYU School of Professional Studies M.S. in Publishing: Digital and Print Media students learn more about how a magazine founded in 1857 by Ralph Waldo Emerson, Henry Wadsworth Longfellow, and James Russell Lowell, among other American icons, became the flagship brand of one of the most innovative media companies in the nation. Like most major media companies, Atlantic Media is exploring a vast range of digital revenue opportunities…while still cultivating the rich returns from print advertising. [Read more…] about Atlantic Media: Tradition + Innovation = Success

Filed Under: M.S. in Publishing: Digital & Print Media Tagged With: advertising, Anne-Marie Slaughter, apps, Aspen Ideas Festival, Atlantic Media, digital, Emersson Barillas, Emily Epstein, Henry Wadsworth Longfellow, James Russell Lowell, Jay Lauf, Kevin Delaney, Marissa Aydlett, mobile, newsstand, online, print, Quartz, Ralph Waldo Emerson, sales, The Atlantic, The Brief, Why Women Still Can't Have It All, William P. Mulvihill

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