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@twitter, the “Moments” are now

November 9, 2015 by vmckeon

“#LOVE WHERE YOU WORK” reads the bright fluorescent sign on the 6^th floor lobby of the Twitter headquarters in Manhattan. This perfectly describes the company and its culture; it is evident that those who work at Twitter are deeply passionate about what they do and the important role that this social media company plays in communication on a global scale. Twitter grew out of SMS communication, which is why tweets do not exceed the 140-character limit. It has since evolved into one of the most widely used social media platforms for up-to-date news and information. As avid lovers of Twitter, a group of NYU MS in Publishing: Digital and Print Media students were excited to visit the company’s offices last week to learn more about its mission, recent innovations and products, and what the future holds for tweeters worldwide. [Read more…] about @twitter, the “Moments” are now

Meet the Spring Faculty: New Faces and Surprising Facts

January 28, 2013 by vmckeon

We know you have been waiting for this, so here’s our annual introduction to the new faculty members teaching during the spring semester at NYU’s M.S. in Publishing: Digital and Print Media program. Their interests are far-reaching, from expertise in mystery, science fiction and horror publishing to tablet and app creation. Our talented teachers can help students understand worlds ranging from Apple to analytics, consumer marketing to social media marketing, fiction to finance, metadata to magazine editing, video to new views of the future of media. Read on for profiles of the latest publishing executives to join our roster of media leaders in the classroom. Plus, you will learn a few fun facts about what our faculty members do in their time away from teaching: [Read more…] about Meet the Spring Faculty: New Faces and Surprising Facts

Penguin Media Suite: High-Tech and Trendy

March 30, 2012 by vmckeon

Penguin CEO David Shanks with M.S. in Publishing students

Podcasts. Audiobooks. Videos. Apps. Digital media has fast become an integral part of book marketing strategies, and it keeps growing in importance. So what’s a leading publisher to do? Last week students in the M.S. in Publishing: Digital and Print Media program at NYU’s School of Continuing and Professional Studies learned how Penguin Group (USA), Inc. solved the problem: they created their own media suite!