NYUPubPosts

Anchor

Knopf: The Business of Taste

by

M.S. in Publishing students with Knopf's Erinn Hartman, Diana Miller, Peter Mendelsund (1st, 2nd, and 4th from left), Russell Perreault (front left), Tim O'Connell (front right), and Paul Bogaards (rear right).
M.S. in Publishing students with Knopf’s Erinn Hartman, Diana Miller, Peter Mendelsund (1st, 2nd, and 4th from left), Russell Perreault (front left), Tim O’Connell (front right), and Paul Bogaards (rear right).

“People are reading!” said Paul Bogaards, Executive Director of Publicity, Promotion, & Media Relations at Alfred A. Knopf, an imprint of Penguin Random House (U.S.). “We’re very optimistic!” As Knopf approaches its 100th anniversary in 2015, the imprint has good reason to celebrate a storied literary legacy. During one of the regular industry visits sponsored by the NYU-SCPS M.S. in Publishing: Digital & Print Media program, students met with Bogaards as well as with editors, publicists, and a top art director to learn more about the traditions and philosophy of publishing at Knopf.

[Read more…] about Knopf: The Business of Taste

Meet the Faculty… Inside and Outside the Classroom

by

Marketers, lawyers, “transformation” experts, oh my! The new faculty members teaching in the NYU M.S. in Publishing: Digital & Print Media program this fall are an eclectic and highly experienced group joining our full roster of 70 top media executives. To tell you more about them, we decided to give you not only the official bios of our latest faculty members, but some insights into their passions outside the classroom:

Jeff Barish (Magazine Advertising: Print and Online) is Senior Executive Director of Digital Sales at Condé Nast, where he is responsible for web, mobile and tablet advertising sales across all Condé Nast brands. Previously, he was Associate Publisher and VP of Advertising at Newsweek/The Daily Beast and before that, Advertising Director of Condé Nast Portfolio. He has also held senior management positions at Tribune Media Net, Thomson Financial Media, Fresh Baked Studios, and Metal Bulletin. Jeff received his degree from the State University of New York at Stony Brook.

Green-blooded Jeff Barish lives and breathes for the New York Jets. [Read more…] about Meet the Faculty… Inside and Outside the Classroom