“You’ve all got the tools of insurgency in your hand… show me what you’ve made, show me what you’ve built,” David Carr, media columnist for The New York Times, told the M.S. in Publishing students assembled for the NYU Media Talk series, a panel discussion on “The Case for Media Optimism: What’s Working and Why” hosted by the Center for Publishing at NYU-SCPS. His message? In today’s business climate, you have the opportunity to handcraft your own job. [Read more…] about Media Stars Sound Off
Social Media Socializing
The conversation at a recent publishing event was all about social media and how to harness it for maximum profit—and have some fun along the way. Sponsored by the Publishing Students Association at the NYU-SCPS Center for Publishing, the Office for Alumni Relations, and the Publishing Alumni Association, the evening was a way for students and alumni to gather, send lots of tweets, and hear from two top social media experts, Debbie Stier of HarperCollins, and Yuli Ziv of the Style Coalition. [Read more…] about Social Media Socializing
Confessions of Student Cover Designers
“Forty seconds left,” Michael Freidson, Editor-in-Chief of Time Out New York, said to our group as he came around collecting sketches of everyone’s ideas for the cover of TONY. We quickly scribbled our names on our group’s sketch and handed it in.
When we were initially invited to visit the office of Time Out New York last week, we thought we were just going on one of the educational field trips the M.S. in Publishing program at NYU-SCPS offers to help students learn more about the media industry. Little did we know that Freidson and Design Director Adam Logan Fulrath would turn a part of the visit into a real cover design session—and that our idea would be selected to appear on this week’s (October 7-13th) issue of Time Out New York! [Read more…] about Confessions of Student Cover Designers
On the Inside at Time Out New York
The Students of the M.S. in Publishing program at NYU-SCPS ventured this week to the place that helps turn events into hot parties and couch potatoes into busy bodies: Time Out New York (TONY).
Michael Freidson, editor-in-chief of Time Out New York, welcomed us in an industrial-chic conference room with whiteboards covered in notes about cover and story ideas. Freidson, in beaten denim jeans and a sharp powder blue dress shirt, began with the history of the weekly print magazine. Englishman Tony Elliott created Time Out in his bedroom in London in 1968 because, said Freidson, “there wasn’t a resource that could digest all of the events going on in London at the time.”
How I Got That Job (or Internship)
We love hearing stories about how our students turned their internships in the M.S. in Publishing program at NYU-SCPS into full-time jobs—or how their classroom or networking experiences resulted in coveted industry positions. So, we asked a few of our graduate students and one recent alumna to tell us how their program-related experiences furthered their career goals:
From Event to E-Books
by Nicole Passage
In the fall of 2009, the NYU Center for Publishing hosted an event at which Jane Friedman, industry icon, and former CEO of HarperCollins, spoke of her exciting new venture, Open Road Integrated Media (ORIM)—a ground-breaking digital content company that publishes and markets e-books. I was in my first semester in the Master’s program then, and when it came time to start looking for an internship for the spring, I knew that I would apply at ORIM. In January 2010, I interviewed to become a development and production intern for the company and was immediately accepted. My duties during this time were varied, but the majority of my time was spent reading books, writing summaries, and conducting author research. By June, I had been hired to work part-time for Managing Editor (and Center for Publishing Adjunct Instructor) Andrea Colvin: proofreading and copyediting, writing descriptive copy, and managing metadata and schedules. Now, only three months later, I am the managing editorial assistant at Open Road, doggedly performing the tasks mentioned above, and then some–and helping to pave the way for the future of books! [Read more…] about How I Got That Job (or Internship)
Meet Our New Fall Faculty
A leading editor. Two renowned publishing attorneys. An online marketing expert. A top print and production chief. A star web designer. A publisher who discovered some of our most beloved books. A successful entrepreneur who is now a senior digital executive. These are the new faces joining our faculty of leading publishing practitioners at the Master of Science in Publishing program this fall. We are delighted to welcome them and thought you would like to hear about who’s who in the classroom: [Read more…] about Meet Our New Fall Faculty
The Other Side of Publishing: Alternatives to Corporate Life
As the Summer Publishing Institute wound down and students scrambled to complete projects and find jobs, an esteemed panel of publishing entrepreneurs helped to put everything in perspective. “We are all in this room because we are passionate about communication,” said panelist David Nudo, former publisher of Publishers Weekly and co-founder of Literati-A-Go-Go, validating every student’s desire to go into publishing. By sharing stories of their own career trajectories and advice on how to build a successful career, each of the panelists offered a refreshing look at what it means to be a part of the publishing industry in this new digital age. [Read more…] about The Other Side of Publishing: Alternatives to Corporate Life
The Future of Books: A Talk With Macmillan CEO John Sargent
John Sargent, CEO of Macmillan Publishers, commanded the stage at The Summer Publishing Institute in a heat-wave appropriate orange shirt and brown cowboy belt that hinted at his Wyoming roots. “Is there any reason to have this on?” Sargent asked of the computer projection screen behind him before beginning his talk – a question laced with irony given the emphasis on digital media that followed in his presentation. After shutting the laptop, Sargent explained: “When I was first in the business, there were no answering machines or personal computers. Now, it’s naïve to think that with our progress, technology won’t constantly adapt so that ink and paper are no longer the best.” Sargent believes we’re still some years away from print publications being the lesser medium, but with an unprecedented rate of change the switch to digital is inevitable. [Read more…] about The Future of Books: A Talk With Macmillan CEO John Sargent
The Editors Speak
I was eager to grab a front row seat for “From Passion to Pages: The Editor’s Job,” an NYU Summer Publishing Institute panel where editors gave us an inside look at their backgrounds and experiences. Their message: everyone’s journey is unique and personal, and with hard work, we have the potential to achieve our lofty career goals.
Chris Jackson, Executive Editor of Spiegel and Grau/Random House, moderated the discussion, and the panel included Mauro DiPreta, Associate Publisher of IT Books; Brenda Copeland, Executive Editor of Hyperion; Will Balliett, President and Publisher of Thames & Hudson; Eamon Dolan, Vice President and Editor-in-Chief of Penguin Press; and Beth de Guzman, Vice President and Editor-in-Chief of Grand Central Publishing.
The moderator began the discussion by explaining to us that acquiring submissions, editing, and overseeing the publication process all constitute an editor’s job. The editor acts as a guardian and holds the author’s hand every step of the way; editors have to believe in their ability to judge a piece from its first draft. We learned that nearly all editors are unsure of themselves at times, and it was comforting to see that even the “best” have doubts.
Jackson elicited fascinating responses from his questions on a variety of topics. When asked how she entered the editing world, Copeland sent a sigh of relief through the audience by explaining that she got into publishing in her late thirties. She calmed some of our built-up tension by stressing that it’s never too late to do what you want to do. DiPreta offered comfort when he explained that he didn’t experience a pivotal, career-defining moment magically resulting in obtaining a dream-come-true job. “I was born in a shed in North Dakota…” he joked. DiPreta then got serious and revealed his habit of reading submissions at 2:00 a.m., as he did with the manuscript of Marley and Me. His wife woke up and found him teary-eyed, surrounded by loose pages. The next morning, DiPreta put in a bid on the book, which went on to become a massive bestseller (and a film). “If you cry, you must buy,” he told the amused audience.
Dolan shared the important notion that at the heart of any editing task, “structure is destiny.” He explained how we need to bring it back to the basics when it comes time to criticize a piece of writing. When the conversation then moved to how an editor can possibly estimate if a book will sell, Balliett explained that anticipating a book’s potential audience is something you have to keep in mind constantly, yet not live by. Simply loving a book is not enough for an editor.
For Dolan, there is a secret question he asks himself before bidding on a manuscript: “Would I actually pay $30 of my own money to read this?” If the answer is no, then an editor should pass on a book. De Guzman reiterated a key point that there’s a reader for every single book out there, but the question remains, “How big is that audience?”
The ability to hone in on one thing that makes a book special and unique is at the heart of publishing. As Jackson advised, “You have to be able to articulate that [special something].” Editors also have to refrain from underestimating authors and realize and appreciate the amount of work and passion that goes into writing a novel. And remember, they cautioned, most books are not bestsellers. Still, whether or not a book becomes a hit with readers, our panel agrees that seeing a book they’ve worked on change the way people think and live their lives is the greatest reward.
by Stacy Matusik
David Granger: Esquire Innovator
During a time when many business leaders are rushing to innovate and invest in the new media revolution, David Granger, Editor-in-Chief of Esquire, still believes in the sanctity and possibilities of print. Perfectly selected to deliver the closing address of the magazine program at NYU’s Summer Publishing Institute, Granger affirmed: “Magazines are capable of magic. That’s what I wanted to show.” Demonstrating Esquire’s playfully imaginative print innovations, he did just that to a riveted audience of aspiring publishing professionals—myself included. [Read more…] about David Granger: Esquire Innovator