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M.S. in Publishing: Digital & Print Media

Frankfurt Postscript: The Students Speak

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M.S. in Publishing student volunteers Kathi Gadow (blogger), Brittany Leddy, and Ashley Sepanski sightseeing in Frankfurt.
M.S. in Publishing student volunteers Kathi Gadow (blogger), Brittany Leddy, and Ashley Sepanski sightseeing in Frankfurt.

From interviewing Namibian and Senegalese publishers, to appearing in the pages of Publishing Perspectives’ Show Daily and fielding conference questions onstage, our students found themselves featured at the Frankfurt Book Fair in ways they could only have imagined. The Fair was a great experience for the three M.S. in Publishing: Digital and Print Media students who volunteered there this year, the third time the program has offered this opportunity. Through the support of the Oscar Dystel Research and Development Fund, students Kathi Gadow, Brittany Leddy, and Ashley Sepanski traveled to Germany and experienced firsthand how the largest book fair in the world attracts not only publishers, agents, booksellers, librarians, and authors, but also artists, screenwriters, movie producers, journalists, translators, gamers, illustrators, multimedia creators… even politicians. [Read more…] about Frankfurt Postscript: The Students Speak

The Workman Way: Indie and Innovative

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M.S. in Publishing students with Kate Travers and Emily Krasner (far left, rear), Andrea Fleck-Nisbet (far right, front) and Randall Lotowycz (far right, rear).
M.S. in Publishing: Digital and Print Media students with Kate Travers and Emily Krasner (far left, rear), Andrea Fleck-Nisbet (far right, front) and Randall Lotowycz (far right, rear).

At Workman Publishing, the main conference room is called the “homeroom,“ where staffers regularly settle into homey, slat-back chairs around a long wooden table. As an independent publisher, Workman takes pride in its unique family-type atmosphere and a publishing philosophy that differs significantly from that of the Big Five. Students in the NYU School of Professional Studies M.S. in Publishing: Digital and Print Media program received a personalized and close-up look at the Workman way during an industry visit to the company’s Varick Street headquarters. [Read more…] about The Workman Way: Indie and Innovative

Mashable Magic: Grumpy Cat and Gripping News

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Mashable Executive Editor and Chief Content Officer Jim Roberts (center) with M.S. in Publishing students

The doors to the elevator opened to display an office that is sleek, stylish, and largely white, with touches of the famous Mashable blue. Shiny, long, chalk-hued tables serve as desks, conversation booths are for impromptu meetings, and conference spaces are named after movie settings (East and West Egg from The Great Gatsby, The Wardrobe from The Chronicles of Narnia). Did we mention a dedicated space for Google Hangouts, a state-of-the-art video studio, and a high-tech kitchen replete with a Soda Stream? There is also the obligatory ping pong table, the new must-have at digital media companies. Mashable’s offices have a really chic and futuristic look to them, which provides a fresh and fun, but professional, ambiance. Employees enjoy the good digital life as they select the best content for the site that promises “viral content before it goes viral.” [Read more…] about Mashable Magic: Grumpy Cat and Gripping News

Class Acts: Fall Faculty Factoids

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Mixologist? Cruciverbalist? (That’s  a crossword enthusiast,  in case you were wondering!) Yes, new fall faculty in the M.S. in Publishing: Digital and Print Media program are experts in these areas as well as more mundane pursuits such as long-distance running, ballroom dancing and acting. Did we mention collage art? Read on to learn more about the senior publishing executives joining our renowned faculty this semester and how they distinguish themselves outside the classroom: [Read more…] about Class Acts: Fall Faculty Factoids

Studying the Students: What Publishing Professors Learn in the Classroom

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At Book Expo America, NYU M.S. in Publishing Director Andrea Chambers (second from left) moderated a panel with faculty members Justin Chanda, Brenda Copeland, Susan Weinberg, and Matthew Baldacci.
At Book Expo America, NYU M.S. in Publishing Director Andrea Chambers (second from left) moderated a panel with faculty members Justin Chanda, Brenda Copeland, Susan Weinberg, and Matthew Baldacci.

“Our students have knowledge, opinions, and experience,” said Andrea Chambers, Director of The NYU-SCPS Center for Publishing. Turning the tables on the student/teacher dynamic, she moderated a lively panel discussion at Book Expo America: “Lessons Learned in the Classroom: What Publishing Students Teach Their Professors”. Sharing their experiences in the classroom were veteran Center for Publishing faculty: Brenda Copeland, Executive Editor, St. Martin’s Press, Macmillan; Justin Chanda, Vice President and Publisher, Simon & Schuster Books for Young Readers, Simon & Schuster; Matt Baldacci, Vice President of Marketing, Scholastic Trade Publishing, Scholastic, Inc.; and Susan Weinberg, Group Publisher, Perseus Books Group. All teach in the Center’s M.S. in Publishing: Digital and Print Media program.

[Read more…] about Studying the Students: What Publishing Professors Learn in the Classroom

London Book Fair: Students’ Cup of Tea

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M.S. in Publishing student volunteers Kelsey Lawrence, Danielle Prielipp, blogger Chloe Goodhart, and Nicole Estrin with a palace guard
M.S. in Publishing student volunteers Kelsey Lawrence, Danielle Prielipp, blogger Chloe Goodhart, and Nicole Estrin with a palace guard

“We’re on the move!” proclaimed the signs all over the 2014 London Book Fair. While these referred to a new venue in 2014, they certainly related to this year as well. With all the informational seminars and panels and important meetings, the fair was a flurry of constant movement. And in the middle of all the hustle and bustle, learning and deal-making, were four excited NYU-SCPS M.S. in Publishing: Digital and Print Media students.

[Read more…] about London Book Fair: Students’ Cup of Tea

The “News” About BuzzFeed

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Photo: Macey J. Faronda/BuzzFeed
The BuzzFeed newsroom: bold and playful | Photo: Macey J. Faronda/BuzzFeed

“Just because we’re not following the guidelines of older, more traditional newspapers doesn’t mean we’re not credible,” said Summer Anne Burton, Managing Editorial Director of BuzzFeed. “We know what our readers want and we know how to deliver content to our audience, whether it’s lists and quizzes or 5,000 word long-form features.” [Read more…] about The “News” About BuzzFeed

Happy Birthday, InStyle: Twenty and Terrific

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InStyle Managing Editor Ariel Foxman (center) with M.S. in Publishing: Digital & Print Media students
InStyle Managing Editor Ariel Foxman (center) with M.S. in Publishing: Digital & Print Media students

“Consumer behavior is changing,” was the message given to students by editors of InStyle as the magazine gets ready to celebrate its 20th anniversary in September. “The world thinks print is slowly dying, but that’s not our day-to-day reality,” said Ariel Foxman, Managing Editor of InStyle, part of Time Inc., one of the largest branded media companies in the world. While InStyle editors make sure to meet the demands of the digital world, the print edition is performing well. In fact, the brand recently published its largest September and March issues ever. [Read more…] about Happy Birthday, InStyle: Twenty and Terrific

Knopf: The Business of Taste

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M.S. in Publishing students with Knopf's Erinn Hartman, Diana Miller, Peter Mendelsund (1st, 2nd, and 4th from left), Russell Perreault (front left), Tim O'Connell (front right), and Paul Bogaards (rear right).
M.S. in Publishing students with Knopf’s Erinn Hartman, Diana Miller, Peter Mendelsund (1st, 2nd, and 4th from left), Russell Perreault (front left), Tim O’Connell (front right), and Paul Bogaards (rear right).

“People are reading!” said Paul Bogaards, Executive Director of Publicity, Promotion, & Media Relations at Alfred A. Knopf, an imprint of Penguin Random House (U.S.). “We’re very optimistic!” As Knopf approaches its 100th anniversary in 2015, the imprint has good reason to celebrate a storied literary legacy. During one of the regular industry visits sponsored by the NYU-SCPS M.S. in Publishing: Digital & Print Media program, students met with Bogaards as well as with editors, publicists, and a top art director to learn more about the traditions and philosophy of publishing at Knopf.

[Read more…] about Knopf: The Business of Taste

Faculty Factoids and Spring Surprises

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Students may not necessarily learn this in the classroom, but their new professors in the M.S. in Publishing: Digital and Print Media program this spring participate in some surprising extracurricular activities. By day, they hold down very serious and senior positions in the publishing industry. But after hours, they do everything from brushing up on their black belt skills to playing in a cover band. And their past lives have some intriguing facts to discover as well, so read on to learn who’s who and what they do (on the job and off)! [Read more…] about Faculty Factoids and Spring Surprises