The Publishing Student Association (PSA) at the NYUSPS MS in Publishing: Digital and Print Media is a vibrant community of students who get together to host social, community, and professional service events throughout the academic year. One of the major activities the group sponsors is a book club. And what could be more appropriate for students who love books? So, we asked the PSA President, Natalia Becerra, who is a rotational associate at Macmillan, to tell us more about the club: [Read more…] about Behold the Book Club: Publishing Students Do What They Love Best
M.S. in Publishing: Digital & Print Media
NYU Media Talk: Riding the Rollercoaster
“The lock screen will become our new home base,” said Clifford J. Levy, Deputy Managing Editor of The New York Times, in reference to his locked iPhone. It is his first source of news every morning.
I think back to my own 6:45 AM push notifications of CNN’s latest stories, media updates from POLITICO’s morning newsletter, job postings from an automatic job site e-mail, headlines from The Skimm’s daily news recap, and text messages from my family and friends. I am in total agreement. Listening to Levy and the other media thought leaders assembled for the 21st NYU Media Talk, hosted by the NYU Center for Publishing, I was struck by how drastically the distribution of content has changed.
Inside the Editing Process: Classroom Close-up
What’s it really like to be a student in the NYU MS in Publishing: Digital and Print Media program? To give you an inside look, we are beginning an occasional series in which we invite students to write about their classroom experience from their perspective. This post was written by graduate student Diana Sánchez Yaber about Editing Creative Content, a 14-week course focusing on assigning and editing effective content across multiple platforms, including print, web, mobile and video. The course just concluded for the spring semester. Here is Diana’s report:
This course is perfectly structured to give students a firsthand picture of what it’s like to be a content editor in the current media landscape. We were so lucky to have Jessica Pels, Digital Director at Marie Claire, as a professor. She has held editorial positions at Teen Vogue, “I Like What You’re Wearing,” and Glamour. Her background in print and her current passion for digital gave us an honest inside look at the industry.
Our professor made sure that every class was unexpected (Yes, we have a syllabus, but she always brought some fresh, new element!) and challenging, since the assignments demanded skills and knowledge on many levels. We got to pitch ideas, edit a magazine feature, create visuals, and develop a complete roll-out plan for content across multiple platforms, all of this in a learning environment that encouraged creativity and participation. “It seemed like we were able to touch on every aspect of editing and practice using the skills we’ve learned in real-life scenarios”, said student Bridgette Langdon, who worked on a class team project involving creating a digital package for Wired about the risks of being hacked.
As intimidating as some projects looked on paper, in-class activities were a perfect addition to the course because we could test our abilities as writers and editors before we tackled the more complex assignments. Meeting tight deadlines, making executive decisions, and participating in mock meetings with advertisers, among other classroom elements, showed us the fast pace at which this job has to be done in a continually evolving industry. By the end of the semester, we were successfully able to implement the skills required to be a multidimensional editor of today.
We were also privileged to learn from guest speakers. Randy Minor, Art Director at New York magazine, gave an amazing presentation on the art director’s role in producing the annual Spring Fashion issue of the magazine. Shruti Ganguly, a filmmaker and co-founder of Fictionless, talked about the production of Vogue’s “73 Questions” video series, which she worked on while at Condé Nast. Eric Sullivan, Senior Editor at Esquire, talked about creating remarkable features. “Each speaker was excited and very candid about their experiences, and provided advice about entering a digital publishing world,” said student Morgan Garces.
But more than the mix of lectures and the influential speakers, what we appreciated most were the experiences that our instructor shared with us about this challenging business. “The speakers who came in reflected the optimism that Jessica brought to class every day,” added Morgan Garces. “If anyone has an opportunity to take a class with Jessica, I would tell them to jump on it.”
Of course, we wanted to hear from our professor, so we asked her comments as well. Here is what she said about US!
“In an industry that evolves quickly and sometimes unpredictably, I’m always on my toes,” said Jessica Pels. “But there’s nothing like being thrown curveball questions by smart, perceptive students to cast everything in a new light. Seeing media through their eyes—especially since they’re the target consumers—was an invaluable gut check on how we operate and what our priorities are.”
So, it sounds like it was a rewarding experience for both the professor and the students, which is what we expect from the classroom.
by Diana Sánchez Yaber
Mentorship and More: Meet the Publishing Students Association
Every now and then, we like to boast and gloat, and this is one of those times. Imagine our pride recently to see members of the Publishing Students Association on stage at NYU’s Kimmel Center to receive a 2017 President’s Service Awards from NYU President Andrew Hamilton. This was a first for this graduate-level student club hosted by the NYU MS in Publishing: Digital and Print Media program, and so well deserved. Under the leadership of the group’s president, Lainey Mays, the PSA has fulfilled its mission to help students connect with one another. This student-led group strives to be a resource for both new and returning students through an interactive mentorship program, academic and professional development, and promoting a meaningful graduate school experience. To tell you more about the PSA, we asked their officers to write a brief report on their accomplishments this spring—and what led to their amazing award.
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Job Hunting How-Tos: Publishing Pointers from the Experts
Did you know that every position that you apply for in a company can be seen when a Human Resources Director reviews your application? This is just one of the many interesting topics that came up recently in a major panel discussion entitled “How to Land the Publishing Job of Your Dreams,” co-hosted by the NYUSPS Publishing Students Association and the NYUSPS Center for Publishing. After all, as graduation nears, many publishing students are starting to search for jobs. This is usually a time of high anxiety that involves scouring career websites, reaching out to potentially advantageous contacts, and refreshing your email every ten seconds.
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Loud and Clear: The Hachette Audio Success Story
Imagine Johnny Depp sitting in a bungalow on a Caribbean beach, recording the audio version of Keith Richards’ Life just for you. Not only did it happen, but this magical moment translated into yet another success for Hachette Audio. No wonder Anthony Goff, Senior Vice President, Content Management, and Audio Publisher of Hachette Book Group, said, “We are doing so well!” In fact, audiobooks are now the fastest growing format in the book business today. To learn more about this trend, NYU MS in Publishing: Digital and Print Media students visited the audio studios of the Hachette Book Group to see how audiobooks are recorded and to talk with the staff.
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Going Global: Learning in London
“You will not believe how full this place will be once the Fair starts,” Katie Morris, the event manager for the London Book Fair (LBF), told us when we first visited the Olympia venue two days before it started. She was right: no one could have prepared any of us, the four NYU M.S. in Publishing: Digital and Print Media students who were helping at the 2017 London Book Fair, for what happens during those three amazing days. On Sunday, Olympia was completely empty except for the crews setting up stands. As soon as LBF started, the halls were filled with publishers and agents talking about the latest news in the industry: Penguin Random House’s $65 million deal with the Obamas, what Brexit means for the British publishing industry, and all the titles that were generating buzz in the International Rights Center.
A Moment at TIME: From a Storied Past to a Digital Present
“Breathe. Look. Learn.” This is a simple business model for weekly reflection according to Justine Simons, Time Inc.’s Coordinating Producer of Video. As part of a company that outshines many of its competitors in its ability to grow and adapt to the ever-evolving environment of technology and social media, Simons and her coworkers have certainly found ways to keep a legacy print magazine relevant in a digital age. During a visit to Time Inc. organized by Edward Felsenthal, the company’s Group Digital Director, News and Lifestyle, NYUSPS MS in Publishing: Digital and Print Media students met with key members of the TIME magazine team and toured the amazing and inclusive new headquarters.
“It can be difficult to slow down and process news when we are constantly receiving phone updates,” said Simons. In response, Sam Jacobs, Executive Editor of TIME Digital, agreed that TIME’s role in the industry is to allow you to “sit back and reflect” on what is happening in the world around us. That said, the editors are scrambling round-the-clock to publish weekly issues. Creative Director D.W. Pine describes “listening and waiting to hear what the cover story is that week,” eyeing that famous red TIME border, and eventually trying multiple cover versions. He always keeps in mind that most people will interact with the cover online or in a social feed. And moments after the cover is completed, it gets animated for Instagram.
The recent move to the Liberty Street headquarters enabled the company to better integrate cultures of both print and digital media. Time Inc. made the decision to move from the Time and Life building—“a 1950s gem,” according to Felsenthal—in some measure for the opportunity to be in a building with an open floor plan. The new building allows the Time Inc. staff across all of its brands to collaborate and work as one integrated team. “This is a far more integrated company than any I have ever worked in,” noted Jacobs. Felsenthal also mentioned that in the old building, you could go for weeks without seeing people from brands other than your own; in the new building, business transactions occur across brands and departments on the staircase every day.
Engagement on multiple levels is key, and Julia Ryan, Senior Audience Strategy Editor at Time Inc., has made it her mission to connect with consumers through as many efficient and direct social media platforms as possible. On average, Time Inc. produces 1,000 pieces of digital content per day, and 44% of Time.com readers fall into the 18-34 age range that is magic to advertisers. Despite digital content moving faster than print, both Ryan and Felsenthal stressed the importance of fact checking all published content. In a world where “fake news” is a buzzword, Felsenthal and his team have upheld the brand’s “commitment to getting facts right.” Though some folks are concerned that careers in media are going through a tumultuous time, the editors of Time Inc. are enormously engaged, passionate, and committed to guiding and welcoming those interested in entering publishing. “This industry is more turbulent, but it is so much more interesting [now]! The last time I was bored,” noted Felsenthal, “was in the nineties.”
by Lexy Alemao
The Soul of a Writer: Challenges and Controversy at NYU Media Talk
It’s a tumultuous time in publishing. Authors seem to feel a deep need to address serious topics of social importance and impact, and the current political atmosphere has an effect on everyone writing for all formats and media. Recently, the NYUSPS Center for Publishing hosted an NYU Media Talk, Challenging Topics, Challenging Times, to address some of these questions. For those of us looking for answers, a stage composed of four bestselling authors and an accomplished moderator offered the optimal source of expert opinion.
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Faculty Confidential: Study Up on Who You’ll Meet in the Classroom
Shhh! We have a few secrets to tell about some distinguished media leaders joining our esteemed MS in Publishing: Digital and Print Media faculty. Fortunately, one of them did not listen to a Cambodian tribal boss, and another keeps her sword at home. Intrigued? We might add that their bios are interesting, too! Read on to meet some new faces students will meet during the spring and summer semesters in the classroom:
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