“Fish where the fish are,” said Dan Roth, Executive Editor of LinkedIn, referring to how to best deliver digital news in a deep, roiling sea of online content. Roth was one of four panelists gathered for the latest in the NYU Media Talk Series, “Native News, Native Now: The Changing Face of Digital Content,” sponsored by the NYU-SCPS Center for Publishing.
[Read more…] about Native News, Native Now at NYU Media Talk
“This is your future I’m about to talk about,” Michael Clinton, President of Marketing and Publishing Director for Hearst Magazines, said to a group of 122 eager and excited recent college graduates hoping to break into New York’s publishing industry. What followed was just one part of a day full of inspiration and direction from three industry professionals speaking at the opening of NYU’s 2014 Summer Publishing Institute. [Read more…] about SPI Day One: “Don’t Follow, Lead”
“Our students have knowledge, opinions, and experience,” said Andrea Chambers, Director of The NYU-SCPS Center for Publishing. Turning the tables on the student/teacher dynamic, she moderated a lively panel discussion at Book Expo America: “Lessons Learned in the Classroom: What Publishing Students Teach Their Professors”. Sharing their experiences in the classroom were veteran Center for Publishing faculty: Brenda Copeland, Executive Editor, St. Martin’s Press, Macmillan; Justin Chanda, Vice President and Publisher, Simon & Schuster Books for Young Readers, Simon & Schuster; Matt Baldacci, Vice President of Marketing, Scholastic Trade Publishing, Scholastic, Inc.; and Susan Weinberg, Group Publisher, Perseus Books Group. All teach in the Center’s M.S. in Publishing: Digital and Print Media program.
[Read more…] about Studying the Students: What Publishing Professors Learn in the Classroom
“We’re on the move!” proclaimed the signs all over the 2014 London Book Fair. While these referred to a new venue in 2014, they certainly related to this year as well. With all the informational seminars and panels and important meetings, the fair was a flurry of constant movement. And in the middle of all the hustle and bustle, learning and deal-making, were four excited NYU-SCPS M.S. in Publishing: Digital and Print Media students.
“Just because we’re not following the guidelines of older, more traditional newspapers doesn’t mean we’re not credible,” said Summer Anne Burton, Managing Editorial Director of BuzzFeed. “We know what our readers want and we know how to deliver content to our audience, whether it’s lists and quizzes or 5,000 word long-form features.” [Read more…] about The “News” About BuzzFeed
As we prepare to welcome the Summer Publishing Institute class of 2014, we thought we would reach out to last year’s students for some first-hand advice about how to make SPI the best experience ever. For inside advice about how to get the most out of the lectures, workshops, amazing industry experts, visits to publishing companies, and more, read on: [Read more…] about SPI 2013: Revisited
“Consumer behavior is changing,” was the message given to students by editors of InStyle as the magazine gets ready to celebrate its 20th anniversary in September. “The world thinks print is slowly dying, but that’s not our day-to-day reality,” said Ariel Foxman, Managing Editor of InStyle, part of Time Inc., one of the largest branded media companies in the world. While InStyle editors make sure to meet the demands of the digital world, the print edition is performing well. In fact, the brand recently published its largest September and March issues ever. [Read more…] about Happy Birthday, InStyle: Twenty and Terrific
“People are reading!” said Paul Bogaards, Executive Director of Publicity, Promotion, & Media Relations at Alfred A. Knopf, an imprint of Penguin Random House (U.S.). “We’re very optimistic!” As Knopf approaches its 100th anniversary in 2015, the imprint has good reason to celebrate a storied literary legacy. During one of the regular industry visits sponsored by the NYU-SCPS M.S. in Publishing: Digital & Print Media program, students met with Bogaards as well as with editors, publicists, and a top art director to learn more about the traditions and philosophy of publishing at Knopf.
Students may not necessarily learn this in the classroom, but their new professors in the M.S. in Publishing: Digital and Print Media program this spring participate in some surprising extracurricular activities. By day, they hold down very serious and senior positions in the publishing industry. But after hours, they do everything from brushing up on their black belt skills to playing in a cover band. And their past lives have some intriguing facts to discover as well, so read on to learn who’s who and what they do (on the job and off)! [Read more…] about Faculty Factoids and Spring Surprises
Even though it has been years since ebooks first shook up the publishing industry, the “Future of the Book” is still a hotly debated topic. It was this exciting subject that brought students, professionals, and book lovers together for the most recent NYU Media Talk. The panel discussion focused on where the industry is now, where it is headed, and some of the obstacles it faces along the way. Moderated by Michael Cader, the creator of Publishers Marketplace and Publishers Lunch, the panel featured a diverse group of industry leaders: Peter Balis, vice president and director, business development, global digital books, at John Wiley and Sons; Judith Curr, publisher of Simon & Schuster’s Atria Publishing Group; Peter Gethers, president of Random House Studio and an editor-at-large for Penguin Random House (U.S.); and Tom Turvey, director of strategic partnerships at Google. [Read more…] about NYU Media Talk: eBooks and Beyond