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Top 10 Things Publishing Recruiters Want You to Know

April 6, 2016 by vmckeon

Spring break is now behind us, and as we stare down these final months of classes for the semester and look to the approaching summer, many of us are beginning to stress about finding that perfect summer paid or for-credit internship or scoring our dream job. The NYU MS in Publishing: Digital and Print Media Publishing Program’s recent career panel provided students with insights into the minds of recruiters and valuable advice on resumes, cover letters, interview etiquette, and more.

The panelists represented each of the areas of study the program covers: book, magazine, and digital publishing. We heard from Amy Helmus, Associate Director of Human Resources at Hearst Magazines; Natalie Loucas, Director of Human Resources at Penguin Random House; and John-Paul Sukkar, Human Resources Business Partner at Twitter. After an hour-long conversation and Q&A with the panelists, two brave students volunteered to participate in mock interviews with the recruiters, who offered feedback afterward. The session was a valuable experience for all who attended, but if you couldn’t make it, here are 10 takeaways to remember.

AOL Afternoon: MAKERS and MORE

March 8, 2016 by vmckeon

“AOL is the intersection between culture and code,” said Natalie Azzoli, Communications Director for AOL. “Our mission is to simplify the Internet for creators.” Sitting at a large conference table in the AOL office, Azzoli addressed a group of NYU MS in Publishing: Digital and Print Media students during an industry visit. Graciously fielding questions about AOL’s corporate culture and marketing model, Azzoli explained how the company has repositioned itself from a traditional Internet business to a content producing brand.

Ask Our Alumni: Reflections from SPI 2015 Graduates

March 2, 2016 by vmckeon

Every year at this time, the Summer Publishing Institute inboxes are flooded with emails from prospective students asking about course work, schedules, housing, networking, life in New York and so much more. We understand! Attending SPI is a dream come true for many of our students—one that gets increasingly stressful the more you think about moving to New York, making friends, and landing that first real job in publishing.

Instead of telling you about it, we decided to let the Class of 2015 speak their minds and answer your questions. After all, they were asking the same things just last summer!

Behind the Bestsellers at an NYU Media Talk

February 16, 2016 by vmckeon

How much talent can you cram into a room? At the latest NYU Media Talk hosted by the NYU SPS Center for Publishing last week, it would have been hard to squeeze in any more. On stage as part of a panel entitled “The Real Story: Four Authors Take You Inside Their Literary Lives,” four authors decided to let the audience gain insights into their writing process, from the original manuscript to the finished print product. [Read more…] about Behind the Bestsellers at an NYU Media Talk

The First Word: Students Meet Top Agents at Writers House

February 11, 2016 by vmckeon

Settling down in the wood-paneled library of Writers House, one of the leading literary agencies in New York, we were excited to be in an historic townhouse, far afield from the usual glass and steel publishing environments. Despite the setting, there is nothing old world or leisurely about the way agents at Writers House conduct their business. On one of the regular industry visits sponsored by the Center for Publishing’s MS in Publishing: Digital and Print Media program, a group of students had the opportunity to meet with three top agents as well as an alumna of the publishing program. The visit, organized by Michael Mejias, Director of the Internship Program at Writers House, was a great way to understand the daily life and business goals of an agent. Founded in 1973, the company has 17 senior agents, 6 junior agents, several assistants, and a robust internship program.

Millennials and Mobile: Inside the Magazine Media 360 Conference

February 8, 2016 by vmckeon

“Millennials can always tell if you’re being disingenuous,” said Evan Spiegel, CEO and Co-Founder of Snapchat.

Millennial (mil·len·ni·al) noun: A person with birth years ranging from the early 1980s to the early 2000s.

These are big words from one of the most successful innovators of the 21st century. It is time to take stock, he said. This is where the media industry is headed—into the hands of twenty and thirty-somethings around the world. [Read more…] about Millennials and Mobile: Inside the Magazine Media 360 Conference

NYU’s Summer Publishing Institute Alumni: The Inside Story

January 19, 2016 by vmckeon

So many of you interested in NYU’s Summer Publishing Institute ask us what happens after the six weeks are over. Do you get a job? What’s that like? How did SPI prepare you for the real world? What’s the real world, anyway? We figured the best way to respond was through the reflections of three recent SPI grads who are now, yes, gainfully employed in publishing.

Trivia Quiz: What You’d Never Guess About Our Faculty

January 11, 2016 by vmckeon

Our fabulous new spring faculty members can definitely keep up with the beat this semester: one was a college disc jockey who did a little spinning at New York hotels; another was a drummer in a rock band that recorded with the longtime engineer for Led Zeppelin. Intrigued? In addition to music, in the classroom we have muscle power (summitting Mt. Kilimanjaro), style (personal shopper, anyone?), a penchant for egg farming, playing the ponies, and more! Read on to learn more about the publishing executives joining our distinguished roster of adjunct faculty members this month.

Premium Digital Content: Viewpoints, (Hair) Videos, and More

December 17, 2015 by vmckeon

Should a publisher’s success be measured solely on generating revenue? “There are different ways of measuring success. If you’re ad driven, numbers matter, but there is also another metric: are you reaching that audience you want and are you reaching your influencers?” says Lauren Brown, Special Projects Editor for Quartz. Shocking? Not really! As organizational structures, workflows, and distribution models evolve, publishers and media companies must build and leverage communities of influencers (bloggers) to effectively engage audiences and maintain brand value. And, yes, that can be (almost) as good as revenue. [Read more…] about Premium Digital Content: Viewpoints, (Hair) Videos, and More