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Financial technology or fintech adoption was already growing at a steady rate before the Covid-19 pandemic struck. According to the Global FinTech Adoption Index—a report published every two years—consumer adoption of fintech services increased from 16 percent in 2015 to 64 percent in 2019. Fueled by online migration and social distances brought upon by the pandemic, fintech adoption has exploded worldwide, turning the sector into an essential part of the finance industry.
The Fintech Effect
Fintech is defined as a type of innovative technology that competes with conventional methods to deliver digitally enhanced financial services with more accessibility, both in the public and private sectors. From straightforward mobile banking to AI algorithms that power customer service advice, big data analysis for fraud detection to blockchain-based cryptocurrency trading, fintech can come in many forms.
Since the onset of the pandemic, fintech has become the global mainstream. Consumer awareness of fintech services is at an all-time high with 94 percent of consumers informed of some form of fintech payment or money transfer service. However, this level of awareness varies across services with consumers less knowledgeable about fintech offerings outside of everyday personal banking.
Along with its widespread adoption, global investment in fintech has been on the increase as well, rising from 22 billion in 2015 to an impressive 215.4 billion in 2019. Many fintech innovations are spearheaded by established financial institutions and large technology companies looking to enhance their level of customer service and outshine their competitors. Fintech provides an opportunity for incumbent financial institutions to diversify their services, reach a wider audience, and manage transactions more efficiently.
That said, many radical fintech services are pioneered by startups, who are more agile and well poised to participate in disruptive innovation. While fintech adoption rates are much higher in the Asia Pacific region, the Americas lead the charge for fintech business startups, registering 10,605 fintech startups as of February 2021 compared to 6,129 in the Asia Pacific. A simple look at the expansive list of fintech startups in New York will show how the sector is experiencing robust growth.
A New Way to Pay and Play
As consumer needs evolve, digital innovation is reshaping the financial world. Following the desire for convenience and efficiency, e-commerce and global cashless payments are becoming more abundant than ever. The challenge for conventional banks is to have the dexterity and originality to expand their fintech offerings amidst strong competition. If existing financial institutions are slow to come around, non-financial companies can wiggle their way into the financial services sector.
An example of this is Apple Pay, where users can connect their banking cards to their Apple account and use their iPhone as a contactless payment method. This service initially upset Australia’s major banks so much that they petitioned the Australian Competition and Consumer Commission (ACCC) to be allowed to collectively bargain with or boycott Apple. The request was denied, citing multiple benefits to the consumer.
On the other side of the world in China, where 95 percent of consumers use fintech, digital messaging giant Tencent similarly dipped its toe into the financial services sector by including a wallet in its WeChat messaging mobile app. The WeChat wallet not only allows peer-to-peer transactions, but also includes services such as donations, wealth management, bills payment, and the purchase of tickets for transport and attractions.
If WeChat is anything to go by, an e-wallet that can be used for a variety of purposes across different businesses speaks to the needs of the busy modern consumer. In this case, consolidated platforms have the edge because consumers can avoid the hassle of having to repeatedly verify their identity before undertaking transactions.
Fintech for the Future
So, what is in the future of fintech? To see what the fintech space would look like in the coming years, we only have to look at the burgeoning list of fintech startups and their diverse and varied offerings. From AI for social media marketing to personalized insurance on your mobile, fintech is set to permeate and expedite every possible niche and need in our lives. For SMEs, fintech solutions will provide more affordable and functional services than traditional financial institutions, allowing them to grow faster than ever before.
As technology advances to empower consumers and the volume of data passing through the cloud grows exponentially, the risk to our information increases. Ensuring data and privacy security will be integral to the continued advancement of fintech because any breach of information security will have impacts on trust across the globe. A mammoth task for regulators would be finding the fine balance between disruption and security; innovation and compliance.
Perhaps the fintech revolution will decelerate as slower-moving markets catch up. Or maybe the fierce competition between the Americas and the Asia Pacific region will continue to produce cutting-edge creations. Whatever the outcome, it seems that fintech is here to stay. With numerous virtual banks being approved and markets becoming less regulated, we can look forward to better and more responsive customer-focused financial services.