This course is an advanced, project-based experimental design studio with parallel discussions of readings and critical theories in contemporary visual culture and visual identity creation. Students will devise and construct a visual identity (brand) for an imagined persona, collective or organization, then (as a class, communally, collaboratively) design an application of their brand in the form of a digital experience with the opportunity to incorporate, combine, and hybridize multiple media and disciplines. Students should be fluent in usage of the Adobe Suite, digital design and prototyping using Figma, and an iterative ideation design workflow. Experimentation and intentional misuse of design tools will be central to the course experience. Possible disciplines through which students can draw from and/or explore further include graphic (2D) design, spatial (3D) design, animation (4D) design, sound design, digital prototyping, code, and other digital media skill sets they have developed through their IDM foundation.
instructor : Jesse Seegers (website)