Social Media & Communications Manager at the American Folk Art Museum
Job Title: Social Media & Communications Manager
Job Status: Full-time
Location: New York, NY
Salary: $55,000 – $60,000
The Social Media & Communications Manager will:
● Work hand-in-hand with the Chief Communications & Audience Officer to develop and implement a comprehensive social media strategy for the Museum.
● Create compelling, on-brand organic and paid content for AFAM social media channels that is dynamic, engaging, and consistent with the Museum’s standards.
● Collaborate with colleagues in curatorial, development, exhibitions, learning & engagement, editorial, and more to develop content ideas that will drive engagement with the Museum and support fundraising efforts and special events.
●Work closely with the Museum Shop on a social media strategy to sales and support seasonal shopping initiatives.
● Create regular reporting which translates digital engagement metrics and insights into actionable data and knowledge for staff.
●Lead partnerships with content creators, influencers, and others to extend the reach and relevance of the Museum to new audiences.
●Manage media relationships, develop original story ideas, cultivate and pitch journalists and editors, and respond to media inquiries.
●Utilizing the Museum’s Mailchimp account, create and ensure timely and regular distribution of the Museum’s email newsletter program to promote programs, exhibitions, institutional announcements, retail initiatives, and fundraising campaigns.
●Gather and post promotional, programmatic, newsworthy, and organizational information on the Museum’s website, digital guides, microsites, and other forms of online publishing.
●Evolve working knowledge of digital platforms, web publishing, and emerging communications channels.
● Stay attuned to changes in the media landscape and aware of relevant opportunities to promote the Museum through listings, news stories, and reviews.
●Cultivate relationships and digital partnerships that help grow, enrich, and diversify the Museum’s reach and relevance; advise the Museum’s leadership on ways the Museum can be at the cutting edge of digital engagement strategies.
Desired Qualifications:
- Bachelor’s degree in a related field and 2-4 years of experience in a social media, public relations, or communications position.
- Experience with content planning and creation, media relations, and storytelling across different platforms.
- Experience at a museum, non-profit, or within the commercial art world is a plus but not required. Candidates with experience from an array of backgrounds, such as luxury goods and consumer products, are also encouraged to apply.
- Knowledge of social media content planning platforms, such as Later Social, and CMS platforms.
- Experience drafting press releases, pitching media, and managing media relationships is also preferable.
Salary range: $55,000.00 – $60,000.00
The above statements of this job description entail the general duties and level of work performed by an employee assigned to this position. They do not claim to describe all of the functions of the position. The Employee may be assigned other duties, and the essential functions may change or be changed from time to time.
How to Apply:
Please send resume and cover letter to jobs@folkartmuseum.org. No phone calls, please.
The American Folk Art Museum is located at 2 Lincoln Square in midtown Manhattan. The administrative office and storage facility for the museum is in Long Island City, Queens. The position requires in-person attendance several days per week at our Queens location.
Equal Opportunity Employer
The American Folk Art Museum provides equal opportunity to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, pregnancy, citizenship status, marital status or domestic partner status, genetic information, gender identity, military status and any other category protected by Federal, State and City employment law.