Associate Director of Membership and Annual Giving at The Studio Museum in Harlem
Job Title: Associate Director of Membership and Annual Giving
Job Status: Full-time
Location: New York, NY
Salary: $95,000 – $105,000
Description
Reporting to the Director of Development, the Associate Director of Membership and Annual Giving will help envision and execute all membership and annual giving efforts for gifts under $10,000. Through targeted direct marketing campaigns via analog and digital channels that include direct mail, email, website, and advertising, the Associate Director will establish strategic objectives and implement short-and long-terms tactics that leverage the Studio Museum’s brand and mission. The selected candidate will effectively grow awareness of the Studio Museum’s annual giving program, develop and implement a bespoke membership program, and increase our portfolio of donors as we enter the exciting next phase in the institution’s history.
Requirements
- Establish and execute strategic vision for the Studio Museum’s membership and annual giving programs through the opening of the Museum’s new building.
- Refine and implement a new membership program with revitalized categories and benefits to include a founding member program.
- Develop membership programming and benefits that reflect the Studio Museum’s mission through close collaborations with colleagues.
Membership and Annual Giving Marketing and Communications:
- With Director of Development and Marketing & Communications Department, develop calendar and strategy for direct mail and digital marketing efforts.
- Work with direct mail consultant and oversee all production needs; manage internal data sources and suppressions; list purchase/exchange selection and management; draft copy with support of supervisor; request design needs; work with mail house on regular match-back reporting.
- Aligned with direct mail messaging and timing, create strategy for all digital efforts together with Marketing Department including email annual fund and membership campaigns; paid and organic social media campaigns; remarketing across channels; and opportunities for A/B testing.
- Regularly write fresh copy and content to use across channels.
- With Membership & Annual Giving Associate develop special Member content for Studio magazine.
Data Analysis and Strategy Development:
- Build framework for a customer journey utilizing marketing tools and automation set up in CRM around engagements with the Museum, incentive testing, renewals and reinstatements. Complete a funnel analysis of all marketing channel efforts to refine campaigns.
- Create analytic reports on each campaign (direct mail, emails, A/B test, paid social, etc.). Provide YTD revenue and channel analysis, and reforecast membership and annual fund projections quarterly.
Benefits, Execution, and Administration:
- Create and implement an annual calendar of Member events.
- Identify opportunities for membership event sponsorship.
- Oversee gift entry and approve batches for committal to CRM.
- Ensure regular and consistent data hygiene in CRM including NCOA updates and data appends.
- Track area expense budget against projections and process invoices.
- Assist with the set up and implementation of Tessitura and all related marketing tools.
- Supervise the Annual Giving and Membership Associate, creating a mentoring environment through clear communications and reasonable setting of expectations.
- Discretely handle proprietary, sensitive and confidential information as it relates to Museum donors and their contributions.
- Other duties as assigned.