Manager of Digital Media & Marketing at the Hispanic Society Museum & Library
Job Title: Manager of Digital Media & Marketing
Job Status: Full-time
Location: New York, NY
Salary: $60,000 to $75,000
Are you interested in creating compelling content on social media and other online platforms for the Hispanic Society Museum & Library with the purpose of promoting Luso-Hispanic heritage and culture, from antiquity to the present?
Reporting to the Director of Public Relations, Special Events & Marketing and working closely with the Special Events and Public Relation Associate, the Manager of Digital Media & Marketing is responsible for the online content, from web to social media presence. Responsibilities include creating and posting content to HSM&L website and social media platforms including Facebook, Twitter, and Instagram, Tik Tok etc., evaluating performance metrics and analytics for online platforms, recommending courses of action for paid and organic search, and ensuring the HSM&L brand consistency across platforms.
Responsibilities
- Manage HSM&L social media platforms and implement social media and communication campaigns and strategies. Posts consist of images of objects from the collections, Education Department workshops and programs, community programs, public programs, special events, donors’ activities, concert series, virtual series and programs, other promotional materials collaborations with cultural institutions.
- Develop and curate creative and visually appealing content that resonates with the museum’s audience, for all social media accounts.
- Collect and maintain a library of images of objects from the collection and other relevant photographs.
- Monitor, track and report on feedback and online reviews.
- Organize and manage events to boost brand awareness.
- Coordinate with PR and Development teams.
- Stay up-to-date with digital technology trends.
- Manage and update website.
- Build relationships with other institutions, industry professionals and journalists.
- Other duties as assigned.
Qualifications
- Expertise with social media management and online marketing.
- Ability to identify and track relevant community KPIs and interpret website traffic.
- Strong writing and editing skills.
- Excellent interpersonal and presentations skills
- Attention to detail, critical-thinker and problem-solver.
Preferred Qualifications
- B.A. in Communication or Marketing with Marketing or industry experience.
- Bilingual in English/Spanish preferred.
- Interest in Hispanic art, literature, and culture helpful.
Technology Skills
- Hootsuite, Illustrator, MS Power Point, and other design software.
- Expertise with social media platforms including Instagram, Facebook, Twitter, YouTube.
Distinguishing Characteristics
Position requires:
- Development, coordination and implementation of strategies for social media and digital presence and activity;
- Raising the visibility and digital relevance of the HSM&L;
- Conveying the messages and values of the HSM&L;
- Engaging with digital audience, stakeholders and influencers;
- Monitoring and updating content under the supervision of the Director of Public Relations. Special Events & Marketing.
About the Hispanic Society Museum & Library
The Hispanic Society Museum & Library was founded in New York City in 1904 by Archer M. Huntington with the purpose of advancing the study and appreciation of the art, literature, and culture of Spain, Portugal, Latin America, and the Philippines. Today, the museum and library collections from antiquity through the early 20th century are widely recognized as the most comprehensive in scope and quality outside of Spain. Museum highlights include numerous masterworks by El Greco, Velázquez, Goya, and Sorolla; sculpture by Pedro de Mena and Luisa Roldán; Latin American paintings by Vázquez, López de Arteaga, Rodríguez Juárez, Arrieta and Campeche; as well as masterpieces in all areas of the decorative arts. Recent additions include works by Jose Clement Orozco and Pablo Picasso.
EEO Statement
The HSM&L is an equal opportunity employer. The HSM&L does not discriminate because of age, sex, religion, race, color, creed, national origin, alienage or citizenship, disability, marital status, partnership status, veteran status, gender (including gender identity), sexual orientation, or any other factor prohibited by law. The Museum hires and promotes individuals solely on the basis of their qualifications for the job to be filled. The Museum encourages all qualified candidates to apply for vacant positions at all levels. This description shall not be construed as a contract of any sort for a specific period of employment.
To Apply
- Send resume and cover letter to jobs@hispanicsociety.org..
- Include a media alert about an upcoming or previous exhibition at the Hispanic Society Museum & Library.
- Write “Manager of Digital Media & Marketing” in the subject line of email.