Digital Communications Associate/Coordinator at The Jewish Museum
Job Title: Digital Communications Associate/Coordinator
Job Status: Full-time
Location: New York, NY
The Jewish Museum:
The Jewish Museum serves people of all religious, cultural, and ethnic backgrounds through world-class art exhibitions ranging from ancient to contemporary. Founded in 1904 and located on New York City’s Museum Mile, the Jewish Museum aspires to be the global leader at the center of Jewish culture.
The Museum maintains a unique collection of nearly 30,000 works of art, ceremonial objects, and media reflecting the global Jewish experience over more than 4,000 years. The Museum’s thought-provoking, innovative, and intellectually stimulating exhibitions and education programs serve a wide range of audiences, including families, teens, students, educators, and visitors with disabilities. As an identity-based institution, the Museum plays an important role among cultural institutions, challenging all forms of bigotry and discrimination and promoting understanding among wide audiences. The Jewish Museum invites applicants of all backgrounds to consider joining the Museum in its work.
The Jewish Museum is committed to creating an inclusive and welcoming environment for all and to promoting a positive work culture that celebrates difference, challenges prejudice, and ensures fairness. Integrity, collegiality, and excellence are central to the Museum’s values. These values, along with an institution-wide commitment to Diversity, Equity, Access & Inclusion (DEAI), are embedded in the Museum’s strategic plan and will be the focus of a comprehensive DEAI action plan.
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The Position:
The Digital Communications Associate supports all aspects of the Museum’s audience-facing messaging. Reporting to the Director of Marketing Communications, the Digital Communications Associate is a member of the Digital Content & Communications Department, which develops and executes integrated promotional strategies across all channels to raise the profile of the Museum, increase onsite visitation and online engagement, and support audience development goals for all aspects of the Museum’s operations.
The role is responsible for creating, adapting, coordinating, and publishing content for the Museum’s digital platforms to support audience development goals. Core deliverables include short- and long-form content for the Jewish Museum’s social media channels, website, blog, and other related or relevant platforms. The role also supports media relations activities for the Museum.
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Responsibilities Include:
- Support all aspects of the Museum’s social media strategy, including project management, asset sourcing and creation, and coordination with internal stakeholders:
- In collaboration with the Director of Marketing Communications, create original content for the Museum’s social media channels on Instagram, Facebook, Twitter, TikTok, YouTube, and new channels that may develop in the future.
- Write, edit, and fact-check content for social media, and create photography/videography and audio/video production when needed.
- Leverage expertise in social media platforms, current trends, and best practices.
- Build an effective editorial calendar based on current and future Museum exhibitions and programs that is timely, relevant, and reflective of the Museum’s mission, goals, and vision.
- Use Sprout Social for reporting and tracking relevant goals and internal KPIs for benchmarking and optimizing social media strategies.
- Engage socially with audiences and create digital audience engagement.
- Collaborate with colleagues across the Museum (Curatorial, Education, Development, Membership, etc.) to adapt messaging into audience-appropriate content.
- Work with the Museum’s Studio team on creating templates and assets as needed.
- Administrative support of media relations activities for the Museum:
- Manage press coverage records and reporting.
- Format and track distribution of news releases and press preview invitations.
- Help with press previews, including managing RSVP lists and check in.
- Help supervise photo and television shoots and manage photographers for special events and exhibition installation photography.
- Support the Director of Marketing Communications with various administrative duties, including responding to press requests for images.
- Help maintain press list in Museum-wide CRM (Salesforce).
- May supervise intern(s) and work closely with outside vendors.
- Attend evening and weekend events, as necessary.
- Other duties as assigned.
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Requirements:
- 2+ years work experience.
- Ability to serve as a creator and publisher of original digital content for a museum with a diverse audience.
- Excellent writing, proofreading, and verbal communications skills.
- Active user and fluent in social media best practices.
- Experience with Sprout Social or similar social media management and project management programs.
- Experience with analytics tools for social media platforms.
- Competent computer skills; knowledge of Adobe Creative Cloud required; experience in website content management systems preferred; basic knowledge of HTML.
- Personable team player.
- Creative problem-solver able to work nimbly in a deadline-oriented manner.
- Knowledge of/interest in art and working at an art museum