Song: “Beauty and the Beast” by The Rose
Concept and Design
When I started listening to “Beauty and the Beast”, my first impression was that it was a melancholic and sad song. The song is mainly composed of vocals, guitar, bass, piano and drums. Each one of those instruments had a vital role in the song and so I tried to create a different design for each of them. The B’s in my project represent the guitar, the semi enclosed and closed circles represent the drums, the wavy flow of characters represented the vocals and the S’s just represent how I felt in general when listening to the song. The opening of the circles face towards the wave because it draws attention to the vocal and flow aspect of the piece.
My project design reflects Gestalt theory because I used a black background and white letters, which in my opinion added to the meaning of the piece because using a white background would have made the audience have a different interpretation and view of the piece.One Black Square inspired my design because I played around with similarity and continuation. Each of the elements used in my project can be clearly group together since I used the same letters but different scaling for them. The scaling allowed me to somewhat create a 3D effect. The right side of my project has larger scaled letters than the right side. As for continuation, I made sure my design went out of dimensions of the project so it gives an illusion of the letters continuing to flow outside of the frame.
Process
At first, it was really hard for me to come up with ideas since I focused on interpreting the song and how I was able to make my audience understand it. I later redesigned more than half of my project after the first half mid critique and after I heard what others could improve on. After realizing that instead of trying to interpret the song, I needed to focus on the composition and flow. Therefore, I was able to create other elements in my piece that connected to flow of the song which was clearly understood when it was my turn to present for mid-critque. I was also given some suggestions to play around with scaling and positioning of the layers so I ended up rescaling them in order to create more of a 3D effect rather than 2D
Conclusion
If I had more time to improve my project, I would have definitely tried to create more symmetry and or balance between the top and bottom of my piece. The B’s on the bottom have a heavier weight on them so a good idea would be to scale them smaller or get rid of a row in order to create space in the bottom right so I can include the circles I did on the top half of my piece. I think that would bring more balance and the peace/ comfort to my project
Image
final draft & first attempt