In “The Medium is the Message”, McLuhan show his deep insight towards the medium. His opinion is advanced and predictive at his time as his main point is that the medium is much more important than the content in it. In the past, people think that it is the content in the medium that influences the people. The information and content certainly influence people’s opinion and movement, but only in a short period of time and the influence is very limited and external. However, the medium, as the way to transfer information, has profound influence to people in a large scale and for a long period of time. For example, he seemed to predict the internet society, the internet completely change the communication and social contact, which is the sense and awareness of people. Moreover, he argues that the content of on kind of medium is another medium, thus the content of any medium is always a old medium we have seen before, so it is just typical. Following the opinion that current medium can be transformed to the content to a new medium, we can imagine some new mediums and bring new change to our society. And this point also helps to explain that it is the new medium which brings the largest and most important influence to the society.