It’s 2018 and this is such a great time to be a working professional. The world is brimming with opportunity and the promise of success, growth and happiness. Yes, actual professional satisfaction and happiness. It’s possible and it’s happening everywhere you look. You no longer need to be stuck in a dead-end job just because it’s the only job that was available to you. It’s becoming more and more rare to find people who actually retire from the first job they take up. Change is the name of the game and professionals are no longer scared of not only switching jobs or fields, but are also so much more open to going out on their own and building something they’re passionate about.
With the amazing exposure available today, there are so many ideas that can be turned into fruitful, blossoming businesses and entrepreneurs are making the most of each one of those. They travel, they work abroad, they expose themselves to new worlds, new cultures and new concepts. These experiences get those ideas churning and those wheels of productivity turning. They help create something completely unique, to take home and build a business around. The other thing that comes with exposure is that audiences are equally aware. Unique interests, strong passions and a demand for fulfilling their craving for the things they love. There’s always someone to sell to.
One of the biggest perks of being an entrepreneur in the digital age is the ease with which businesses can be set up online. Everything from e-commerce, to education, to services – it can all be done online. Not only does this take away the hassles and pressures of business overheads, it also gives you the freedom to dictate the terms on which you want your business to run. The location, the team, the logistics – it’s all based on what works best for you and it can all remain as fixed or dynamic as you want it to. You can work from where you like, whenever you like. Your team can be as local or remote as you’d like. You could have a designer in one corner of the world and a finance guy in another, while your production unit is in a third location and you are in a fourth. With an online business, it’s all possible. Once the geographical limitations are lifted, the world is your oyster and every new location is a new opportunity.
Being a business owner with an online business comes with any number of privileges. For starters, you have the option of working from home. Across the world, recent times have seen any number of businesses by young women entrepreneurs mushrooming into existence. Creating a business online and working from home gives them an opportunity to put together their creativity, their passion and their business skills, while still having the time and bandwidth to take care of home and raise the kids.
The other incredible thing about running online businesses is the fact that everyone and their uncles are always online. What better way to promote an online business than online, where your entire audience spends most of its waking hours? With social media dominating most of that online time, and offering such specific audience targeting for advertisements, reaching exactly who you want to, has become so much easier. Every social media platform has its own unique audiences and methods for reaching out to them. If this seems more complex than you’d like, it’s always an option to bring a digital marketing agency on board to help bring order to that chaos and help you optimize the reach of your business.
While running an online business does seem like a comfortable, convenient way to run a business, nothing great in life comes easy. There are times of pure happiness but of course, those are often interspersed with periods of stress, pressure and doubt. Most entrepreneurs who start online businesses are small business owners, more likely than not, entering their first venture. In situations like this, the experience is often shrouded in common misconceptions about running a business and the business owner is rarely face to face with the realities of running a business and the obstacles that come with it.
The most difficult thing that most entrepreneurs face is the idea of being your own boss – Taking responsibility for your own work, building plans and schedules and sticking to them. The next most common hurdle is finances. While creativity is not such a rarity, the financial know-how needed to run a business often is. There’s a large, yet essential, learning process that goes into managing your business’ finances. Another difficult aspect of running a business on your own is the absence of someone to bounce ideas off. Doing this alone from home can not only be isolating, but can also give rise to self-doubt, if you don’t have someone to run thoughts and decisions by.
The easiest solution to these and the many more hurdles that come your way is to learn from success stories and failures alike. Never stop exploring new avenues of growing your brand. And most importantly, never give up.
|This article was contributed by fellow NYU students. If you would like to make a contribution to the NYU Dispatch, please email us.|