When one thinks of all the industries that technological advancement and rapid digitalisation have impacted, travel is not likely one of the first to spring to mind. In fact, it is unlikely that it is even in the top five. However, the reality is (think of this way initially or not) that travel is one of the most profoundly impacted industries when it comes to the positive yet unyielding weight of technological advancement. The travel industry has always been strong, but it has faced a significant increase in attention from individuals from all over the world after the rise of technological advancement in the industry. This is an industry that has made its mark on the world by luring people with the promise of new destinations and unforgettable memories. This has always been the case, and all technological disruption has done is made this reality even more prominent.
The nature of travel is that it throws curveballs at you. You are almost never prepared for these curveballs, but they often (if not always) turn out to be learning curves. To travel is to experience the world and roll with the punches as they come at you. Simple things like reapplying when you need sunscreen on a sailing tour, or having your camera with you to capture the most special moments, seem easy at first. But we are forgetful sometimes, and the batteries do not last forever. That is why travel technology is as life-changing as it is. Whether it is portable batteries that slip into your backpack’s front pocket, ready to recharge as needed, or apps that set reminders for the little (or big) essentials you might otherwise forget and leave on the kitchen counter or your vehicle glove box as you race to your next adventure, travel technology does it all.
Thanks to the rise of the internet and the accompanying devices, systems, and networks that have followed closely in its midst, the way that we approach and experience travel has been fundamentally transformed. We live in a time where the world can view our stories through snapchats and Instagram posts, and we can easily follow the journeys of others – many of whom we have never met – through their own social media channels. We can even book accommodation and experiences through social media, from anywhere in the world. In this way, travel technology has changed everything, and it continues to do so time and again. There are apps that set reminders to pack essentials that we might otherwise forget, and to remind you to leave on time to get to your next booking. In a world where we are more connected than ever, it is special to see the way that others experience the world, and to connect with them through the mutual love and respect for the planet and everything it brings to vibrant life.
Social media is not the only technological revolution to find its way to travel, either. Where once upon a time, capturing travels meant lugging around bulky equipment that was heavy and frustratingly low on battery life, today it is a whole new world. With the introduction and soaring popularity of devices like our smartphones and their cameras, GoPros, Canon cameras, and portable batteries that are small and can charge on the go, travelling and recording said travels has never been easier. This is the new norm, and it has allowed – and continues to allow – us to take snapshots of the moments that mean the most to us on our travels, and to remember them in vivid detail forever. When the world is as big and exciting as it is, there is so much to experience. People seldom (if ever) get to experience it all, so having the vivid memories alive for recollection and treasuring always thereafter is a gift.
The travel industry is among the most exciting and influential in all the world. This is an industry that has made its billions – and continues to do so – by giving individuals from all over the world the chance to experience everything the world has to offer. Prior to technological disruption in the sector, this was still the truth, but since technological advancement has hit the travel industry, it has ballooned to become a more enhanced iteration of its former self. Today, travel incorporates all the allure and wonder of the ages, and all the excitement and grandeur of technology. From the way that social media has enhanced the world’s view of all the places to discover around the world, to the devices and systems we use to capture it, travel to it, book it, remember it, and stay at it, technology in travel has been nothing short of a blessing. Travel technology is truly the gift that keeps on giving.