We are no strangers to technological advancements making their mark on the modern world. From every angle, we are positively immersed in and surrounded by accomplishments and marks in digitalisation, and they just keep on coming. This growing obsession with digitalisation and technology is at least partially due to the fact that all of this exists only because we want it to. Our own obsessive, compulsive obsession with furthering our own progression as a species has created the world that we live in today. Quite literally, we exist in a world entirely of pure imagination, brought to life from our very own hands and minds. Technological advancements and rapid paces in digitalisation are as comfortable and familiar to us today as the water we hydrate our bodies with or the vehicles that get us efficiently and safely from one place to another on a daily basis. One of the most impressive, and continuously evolving and rising of them all, is big data. But what exactly is big data, and how and why has it become so instrumental in the modern world?
To put it simply, big data is an umbrella term. What this means is that big data itself encapsulates everything, from digital data, academic data, and healthcare data (including DNA and genome, for instance), to the constantly flowing data influx from global governments’ issuing and filing of paperwork…big data is operating in the background, always. The zeros and ones that make up big data itself are the lifeblood that keep big data running and persevering, even when the going seems especially tough. So, essentially, big data is quite literally everywhere, intricately woven into even the most unexpected of places and making its mark. When considering it from this perspective, with this knowledge, it seems like big data must have been around and operating for decades. While big data has indeed been operating for a while now, it has only just recently emerged onto the wide scale.
While years ago, taking a big data course was largely considered a niche academic and intellectual inclination, today big data is, well, big. Today, big data is the use of “extremely large data sets that may be analysed computationally to reveal patterns, trends, and associations, especially relating to human behaviour and interactions”. With this in mind, it is easy to understand how the interest and investment in big data has continued to increase exponentially over the years – especially in recent years. With so much of our world being increasingly data-driven or otherwise inclined, the demand for individuals with experience or other associations with big data has been steadily increasing. Today, offerings in big data are growing. Tomorrow, there will be even more demand. It is the nature of the digital era that with supply comes demand, and so this is how big data will maintain its presence going deeper, further, stronger, more boldly into the digital era.
The consumption of big data becomes more prevalent all the time. If we look back at the world in the last twenty years, the remarkable achievements and further advancements in digitalisation and technology mark the revolution of a species wandering into the single greatest obsession of its existence. Even now, we continue to be drawn to data-enabled devices and the like. It is expected that, at this rate, by 2025, the average data consumer will have at least one digital data engagement every eighteen seconds. This essentially translates into almost 4,900 interactions in a single day. We are increasingly obsessed with data transference now, even if we are not necessarily consciously aware of it, and that obsession is only growing all the time, as the above predictions prove.Technological advancement and rapid digitalisation have created a modern world that is so heavily invested in furthering these notions onward, that it seems almost insane to think back to a time when these innovations were not dominating the world.
Today, it seems like every which way one turns their head, it is impossible not to notice some form of digitalisation or technological advancement poking through. Of course, we have created the modern world we live in, and so we are solely responsible for most (if not all) of these technological innovations. Of all of them, however, there are few as impressive and continuously evolving as that of big data. Big data is a digital innovation that is present in practically everything, from digital data to health data (including DNA and genome), to the data that is collected over decades of paperwork issued and filed by governments all over the world. Quite simply, big data is the term that encompasses it all. And it is only becoming more prominent as the days go by. Big data is here to stay, and here to influence.