As technology changes our day-to-day habits and how we live our lives, it has also changed the way we view food and our meals. In the past, eating at home was a part of the daily routine, and most Americans had home-cooked dinners on a regular basis. Much of this changed with the creation of the telephone and the development of food delivery. New applications take this a step further by offering even more options on-demand.
“Last year the number of households eating at home every day witnessed a visible decline. This decline resulted in a large proportion of the household/consumer base ordering food in thereby helping to dive the growth of 100% home delivery,” the Euromonitor International is quoted in Forbes.
With the increase in deliveries, many restaurants have had to think differently about how their food is prepared, how they can maintain a certain amount of business, and how much emphasis they should put on diners based from their homes. Previously, it was common only for customers to seek out ordering pizza delivery or Chinese food to have at home, but now the options are much more varied.
“[R]estaurants from McDonald’s to The Cheesecake Factory have all hopped on the delivery bandwagon and signed on with platforms like Uber Eats and DoorDash to meet the voracious appetite of consumers seeking convenience in the on-demand economy,” writes Andria Cheng for Forbes.
As diners get used to the idea of having food ordered and brought to their doors, their tastes have changed and required the opportunity to have a variety of foods readily available. Much of this can depend on the location of where the orders are taking place and who is choosing the dinner options. Some cities have preferences that others do not. San Franciscans tend to choose Mexican food over other dishes, and Middle Eastern food is popular in Washington D.C. and a few other East Coast states.
While the palates of customers have varied, pizza is still one of the most-commonly ordered food items. Because it tends to be so popular, restaurants serving pizza have taken the opportunity to create their own apps, hoping to take over the market. Consumers often choose to open an application that is directly linked with the type of pizza they want to have delivered, meaning the Papa John’s, Domino’s, and others do well. In fact, the big companies make up 41% of online pizza orders according to Forbes.
It is not a surprise that the age group dominating food delivery orders tends to be millennials. In a recent study, those 18-45 are three times more likely to put in an order for a home delivery than any other demographic.
“There could be a scenario where by 2030 most meals currently cooked at home are instead ordered online and delivered from either restaurants or central kitchens,” UBS declares in an article for Forbes.
As it becomes more commonplace to make orders online, the action is also bolstered by the amount of cheap labor available to work in large kitchens and to make the deliveries. There could even be a chance that the person creating your burger in the future will not be a person at all, but a robot. With mechanized labor, costs for home delivered food could go down and be comparable to the price of purchasing groceries.
It seems impossible that food delivery will not be a part of lives in the future and that it will not replace the act of buying groceries and cooking. While this could greatly affect labor laws and how restaurants react to creating ready-to-go meals, it seems as though it is inevitable that food delivery will become a main source of where dinners will come from. If the fact that 40% of application downloads tend to be related to food delivery states anything, it is that users are looking for a simpler experience when it comes to eating.