By Rick Valachovic, DMD, MPH, Clinical Professor and Executive Director of the NYU Dentistry Center for Oral Health Policy and Management
Muscle atrophy. Trouble breathing. Paralysis. Death.
To members of my parents’ generation, these manifestations of polio were familiar and terrifying. By the time I came of age, few Americans gave them any thought. My generation was the first to receive the polio vaccine developed by Jonas Salk. Licensed in 1955, it reduced annual U.S. cases of polio from 58,000 to 5,600 in just two years. By 1961, only 161 U.S. cases remained.
But now we are facing a new challenge to the value of vaccines. Even before the COVID-19 pandemic, vaccine hesitancy had become so prevalent that the World Health Organization added it to its list of global health threats. As with any medicine, vaccines are not without risks, but most of these are minor — a sore arm, fatigue, a low-grade fever. Serious side effects can and do occur, but they are very rare. Nevertheless, fear of these risks — and a belief that they are worse than the risks of contracting the diseases they prevent — has led to a steady decline in U.S. and worldwide vaccination rates, with devastating consequences.
- In 2022 — 28 years after the Americas were declared polio free — polio reappeared in an unvaccinated U.S. adult.
- In 2023, Europe had 42,200 measles cases — 42 times as many as it had in 2022.
- In 2024, England experienced a measles outbreak after vaccination rates fell to 85% nationwide and dropped to 73% in London.
- The U.S. eliminated measles in 2000, only to see outbreaks return at Disneyland in 2014 and in under-vaccinated communities in New York in 2019.
- During the COVID-19 pandemic, misinformation and fear led many Americans to refuse vaccination against the novel disease. The Peterson-KFF Health System Tracker Project estimates that 234,000 U.S. deaths could have been prevented between June 2021 and April 2022 if more people had chosen to be vaccinated.
Last fall, Scott Gottlieb, MD, who headed the Food and Drug Administration during Trump’s first term as president, told CNBC that he doesn’t think the president wants to see a resurgence of measles, whooping cough, or “God forbid, cases of polio in this country.” I hope Gottlieb is right, and that the new administration will recognize the value of vaccination in preventing such eventualities.
Social media is rife with misinformation, and the recent decision by Meta to stop fact-checking content on Facebook, Threads, and Instagram suggests the problem will only get worse. Interestingly, a U.S./UK-based nonprofit that tracked anti-vaccine content on Facebook and Twitter in the first year of the COVID-19 pandemic found that 65% of it originated with just 12 individuals and their advocacy groups. Banning these misinformation “super-spreaders” from popular platforms could go a long way to counter their influence, but it’s not clear where pressure to do so would originate.
Of particular interest to our community, five lawsuits have been filed against Gardasil, the vaccine that protects against the human papillomavirus (HPV). In addition to nearly all cervical cancers, HPV is thought to cause 70% of oropharyngeal cancers (OPCs). While these cancers are rare, they are extraordinarily painful and often deadly — two excellent reasons to get this particular vaccine.
Sharing information of this type more widely is essential in countering misinformation, but as we’ve learned in the past few years, facts alone are not necessarily persuasive. Often, the relationship the listener has with the person who delivers the facts is more influential than the facts themselves. A just published KFF poll found a significant drop in trust in public health agencies and vaccines since 2023. Restoring trust in health authorities will be key to increasing vaccination rates.
What the Dental Community Can Do
One bright spot in the KFF poll: 85% of respondents have either a great deal or a fair amount of trust in their doctors. Given this finding, health professionals may need to take the lead in informing the public about the value of vaccines. Here are some steps dental professionals can take to build trust in vaccines and make them available to people who might not seek them out.
- Talk to our patients. Let them know about the benefits of vaccination for themselves and their children. Research shows that anticipatory guidance from a trusted health professional is effective in encouraging vaccination, even among parents who have initially declinedit for their children.
- Talk to parents about HPV. They might be more inclined to vaccinate their children against HPV if they knew the vaccine existed and understood how deadly OPCs can be.
- Speak to our communities. An op-ed in the local paper or a Q&A with a local PTA — even private conversations with friends and neighbors — help to inform the public, counter misinformation circulating online and build trust in our profession’s commitment to serving the public.
- Volunteer at vaccination clinics. Dental professionals are skilled at giving injections. They can put those skills to use and serve their communities by heeding the call to volunteer during public health emergencies, as they did during the COVID-19 pandemic.
- Don’t get distracted. There is talk of a renewed federal focus on processed food consumption and chronic diseases. That’s all to the good, but we mustn’t lose sight of the potentially deadly threat posed by preventable infectious diseases.
As former US surgeon general Jerome Adams, MD, MPH, FASA, posted on social media, “Cardiovascular disease and cancer are now the top killers in our country. But that’s only because vaccine-preventable diseases and infections stopped being top killers long ago.” Let’s keep it that way.