Isabelle Brocas is a Professor at the University of Southern California and the co-director of the Los Angeles Behavioral Economics Laboratory (LABEL) and the Theoretical Research in Neuroeconomic Decision-making (TREND) Institute. Her research is both theoretical and experimental and it revisits standard theories of decision-making to better understand how people make choices, what motivates them and what cognitive limitations prevent them from being rational. She is particularly interested in the underlying biological mechanisms that support decision-making and how they change over the life cycle.