A log line or logline is a brief, one-sentence twenty-five words or less (short paragraph) summary of a television program, film, or book stating the central conflict of the story, often providing both a synopsis of the story’s plot, and the emotional “hook” to stimulate interest.
Oz

A one-sentence program summary in TV Guide is a log line.

Introduce character, main objectives.

A logline must have the following: the protagonist (and their goal), the antagonist/antagonistic force.


•    T a g l i n e  G u r u   •.  G r e a t  F i l m  T a g l i n e s   •   4 0  G r e a t e s t  M o v i e  T a g l i n e s  E v e r.  


 

Charlie Brown is finally invited to a Halloween party; Snoopy engages the Red Baron in a dogfight; and Linus waits patiently in the pumpkin patch for the Great Pumpkin.

A talented but irresponsible teenager schemes to steal his college tuition money when his wealthy father refuses to pay for him to study acting at Juilliard.

The logline for Star Trek was “Wagon Train in Space”. Wagon Train had been a high-profile TV show, and anyone hearing the logline would immediately know what Star Trek was about.

Wikipedia


The tagline is the branding of your movie. It is that intangible tangible, the “sizzle” of the steak, that shiny part of technology that causes you to part with your money. Taglines below are from Wikipedia

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