This week we worked on expressive words and re-designing an airline boarding pass. Both projects sound simple, but I quickly noticed how slight adjustments drastically affect the overall composition and feel once I started. For the expressive words assignment, I spent a long time finding a font that matched the word’s feeling; for the airline, ticket spacing became critical. I was constantly sacrificing space for one piece of information to make another bolder. I thought a lot about standing in an airport and looking at my ticket. What information do I need the most? Boarding time, gate, zone, and seat stuck out. With that in mind, I gave that information the most priority.
