I have always been curious and wondering on the significance of the design of a logo. What makes it so important? As I thought that it did not matter that much, and that the company’s reputation mattered only. Learning the process of coming up with a logo design, and how serious and extensive the process is made me realize what a logo really is.
To some, logo design decisions may appear insignificant. However, there are several reasons why getting the design right is critical. Brands can benefit significantly from a well-designed logo. It can be used to pique consumer attention, distinguish brands from competitors, improve brand recognition, influence investor decisions, and communicate what a brand is all about. A logo is a common communication tool that can be found on your company’s products, website, annual report, entranceway, and even business cards. As a result, it is a brand element that stakeholders, notably consumers, see regularly.
We have also learned some terms and tactics brans use, and how logos came to being. We learned what branding really is, and how familiarization is important. Furthermore, logo design elements can have a significant impact on consumer behavior and brand performance. “Simplicity makes a logo easily recognizable, versatile and memorable”(Edwards, 2021). Research on logos has found that their simplicity or complexity can impact investment decisions, and that their symmetry or asymmetry can improve brand equity.
A recognizable logo is at the heart of each successful brand. “Think of Apple, Nike or McDonald’s and without hesitation you can visualize a fruit, a swoosh or golden arches, respectively”(Goldstein, 2022). These legendary logos, however, did not become famous overnight. These companies gradually built significant relationships with their consumers and within their sectors. They effectively catch our attention, stir our emotions, and eventually convince us to purchase their items again and again, through and thorough and intelligent branding selections and great logo designs.
The goal of any advertising is to first establish brand awareness, then, ideally, affection and loyalty. This may be accomplished in a variety of ways, but perhaps the finest example is found in a 113-year-old instantly recognizable symbol: the Michelin Man.
The Michelin Man, or Bibendum as he is officially known, is a unique logo design character. He’s more of a mascot for the brand, a happy person made of tyres, lighthearted and jolly. According to design historian and curator Alain Weill, he is a product of his time in this regard. The tendency was to use certain characters, he explains. For Menier chocolate, the tiny girl, Pierrot for Cointreau, and so on…. The beautiful thing about the chubby little man made of tyres is that he may be shown in a variety of circumstances — my favorite aspect of him is the multiple conceivable forms.
Because of the public’s fondness for Michelin Man, he has occasionally ventured beyond the world of advertising and into popular culture. Michelin recognized this early on, and in 1911, he was placed in the center of their flagship Bibendum Building in London. He appears as a chariot wheel merchant in several versions of Asterix in Switzerland (including the English translation), and he also had a significant role in the Oscar-winning animated short Logorama, in which two Michelin Cops track down a malicious Ronald McDonald.
Aside from his inherent huggability, his continuing presence and success for the brand is largely down to his ancestors. You don’t have to consider whether a figure is good or evil once it becomes a popular symbol, Alain Weill argues. Michelin stopped using him at different times, but he always came back to him.” He’s survived for so long because of his brand, which isn’t the case for many other excellent logo creators.
The finest logos achieve a timeless design that is more than the sum of its parts. Combining all of the elements of a strong logo—colors, typefaces, and shapes—can result in a final design that conveys your brand’s personality and values while also making an impact on anybody who sees it. Selecting the appropriate forms for your logo design is an important stage in the creative process since it establishes the basis for your brand’s statement. Determine how these forms will fit into your logo and, as a result, you’ll be able to assist your brand reach its full potential.
References:
Edwards, J. (2021, December 3). 5 key principles of logo design: Simplicity. Brand Hero. Retrieved February 13, 2022, from https://brandhero.com.au/5-key-principles-of-logo-design-simplicity/
Goldstein, K. (2022, February 12). The psychology of Logo Design: The impact of colors, shapes and fonts. Wix Blog. Retrieved February 13, 2022, from https://www.wix.com/blog/2021/10/logo-psychology/
If you like the “huggability” of the Michelin Man, you should check out the Pillsbury Doughboy from my home state, Minnesota!! Carefully double-check your spelling! You have a typo of “brands” that reads “brans” in the beginning of paragraph three.