This course has been a very insightful course, it truly was both thrilling and visionary. This course made me remember my big brother’s coffee shop, and made me realize and look at it differently. I did not realize how much something graphic and sometimes simple can hold a lot of thinking and story behind it. That is basically me now looking at my brother’s brand.
I reached out to him to discuss how was he able get this design? Who did he work with? How was he able to find them? My brother sent me this website link telling me how it is where many kind of designers and photographers gather to display their work, he described it to be similar to instagram but specific for designers, photographers, digital artists, branding, packaging, etc.
https://www.behance.net/
He was able to find someone from there, where he reached to them through email. He scheduled a meeting with them to discuss the matter specifically and explain the details. He was not able to remember the person exactly, telling me its been more than 3 years. That is how they came up with this design.
The design is for a specialty coffee shop so the idea of “blink” is using the eye as a main indicator to whether someone requires coffee or not. For example, when someone eye get sleepy and seem tired a person tell him to go drink coffee to get up. You start with the word blink and flip the I so it looks like a blinking eye, and after getting the caffeine it is able to open its eyes. 
The color choice of the logo consisted of the red and blue mainly. The red was chosen to depict the color of the coffee seed, and the blue is to communicate that water is the basis of farming, which by that bring up the preparation or farming of coffee.
I adore also have they included lots of their brand and design in their interior design of the shop. You can spot the hint of red and blue in the shop and is a very important aspect of the brand.
I remember the first time seeing the logo for Blink, and I did not think much of it as I thought it was kind of dumb and too simple. This course has really given me an insight of the world of branding and how much the process can be complicated. When you see a visual identity at first, you might not see much and you are not always supposed to see much, as it is just a way for the brand to be memorable and distinguished. However, when you look up the reason for such a visual identity or the process you can see how much effort, consideration, and thought was put in such a logo. Some people do not realize that all these sophisticated logos out there, they all hold a story, they did not pop out in the spot. There was a process a method coming up with a logo. There is also a lot to consider and keep in mind during the process, not to mention toning things which can be sometimes harder. That is why I feel like designers got a lot of skills for them to become one, they work with all disciplines and have to adapt to different environments, not to mention huge communication and team work skills. My art professor explained how she started off from a design background and started art school, but she said she was able to utilize her design skills in art school so it was much easier and smoother. Design has so much to it from research to communication that a lot of its required skills can be utilized in many different disciplines.
To be a designer I feel you have to be an explorer as there is just endless amount of knowledge out there you can explore to implement in design. To be an explorer is to be open to your environment, which you have to do as you are working with others and open to critique and feedback. There is just I feel like endless amount of skills can be utilized in design that it is a good thing that it is a team effort, as the more brains working on a design the better. Every idea, every discipline, every skills is required to come up with an excellent design. I have witnessed the power of intelligent and talented minds working together coming up with designs around me in class, and it was a learning and thoughtful experience to go through.
Thank you so much for sharing this lovely post! What an incredible site for artists to connect with clients. I found the message/meaning behind the logo really interesting and quirky to focus and depict the effects the store’s coffee will have on customers. I totally agree with you on having a new found respect for logo designers after all that we have studied and been through together as a class. It’s definitely changed the way I’m going to look at the world and approach art-making, moving forward.
Thank you for sharing your brother’s design story and your interpretatino of the design world. I find the interior design in sync with the logo/poster design especially fascinating. Although we have worked mainly on logo design, as we start to think about system design, your brother’s implementation of visual identity to the cafe it self is really impressive and admirable.